Study: Why Aussie TV Viewers Love News & Dating Shows

Study: Why Aussie TV Viewers Love News & Dating Shows

A new study has found that when it comes to Australians’ free-to-air viewing habits, news and reality rule the remote.

The study, by Roy Morgan, found that news and current affairs were the most watched genre with 61 per cent of Aussies watching it in any given week.

When it came to reality shows – MAFS, MKR, The Bachelor – some 41 per cent of respondents said they watched it in an average week.

Just over a third of Australians watch current affairs shows (34 per cent) such as Four Corners, A Current Affair or 60 Minutes in an average week.

When it came to the drama genre, 34 per cent said they watched shows such as Criminal Minds, Midsomer Murders or Call the Midwife on TV in an average week.

Some 34 per cent said they watched quiz shows on TV, while 32 per cent said they watched sport such as the NRL or AFL.

Other popular categories include home/lifestyle/travel shows (30 per cent), comedies (30 per cent) or documentaries (29 per cent). The tenth most watched TV genre was “caht” seen by 19 per cent of Australians in an average week.

Women prefer Reality TV, dramas & home/lifestyle/travel whereas men opt for sport

In an era of proliferating entertainment options the TV still retains a key role as an important medium to reach large numbers of Australians and there are some trends that emerge even when looking at a relatively simple gender break-down for different types of TV genres.

Of the top 10 TV genres women are more likely to have watched eight of the top 10 TV genres than men. The only exceptions are current affairs shows, seen by 34 per cent of both women and men in an average week, and sport, watched by 36 per cent of men compared to only 28% of women in an average week.

The TV genres with the largest gaps in favour of women are reality TV watched by 45 per cent of women and 37 per cent of men in an average week and home/lifestyle/travel shows seen by 34 per cent of women and only 26 per cent of men in an average week.

Other TV genres which are seen by far more women than men include dramas watched by 37 per cent of women and just 30 per cent of men and chat shows seen by 23 per cent of women and only 16 per cent of men in an average week.

Top 10 most watched TV genres: Women cf. men 2018

7969-c2

Commenting on the study, Roy Morgan CEO Michele Levine said: “Over three-fifths of Australians watch the news on TV in an average week – far higher than the viewership of any other category and this fact underlies the importance TV networks place on providing a comprehensive run-down of the day’s news in their 6pm (or 7pm) daily early evening news broadcasts.

“Coming in unchallenged in second place is reality TV watched by 42 per cent of Australians and including some of the most popular shows on TV such as My Kitchen Rules, MasterChef Australia, The Bachelor and The Bachelorette.

“The impressive viewership numbers these shows attract are a key reason why we are likely to see more reality TV shows on our screens in the years ahead as Australia’s commercial TV networks compete with streaming video on demand services such as Netflix – now viewed by more than 11 million Australians.

“This spread of varied TV genres underlines the importance attached to understanding the different types of Australians that are attracted to these very different shows. To get the most ‘bang for the advertising buck’ it is vital to have a full understanding of who is watching what.”

 




Please login with linkedin to comment

Roy Morgan Viewing habits

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]