A new study by research firm Roy Morgan has found that 66.3 per cent of Aussies consume alcohol in an average four weeks, while 13 per cent admitted to drinking the trifecta – beer, wine and spirits.
For the two-thirds of Australians that do drink alcohol on a regular basis wine is the most popular choice with 41.3 per cent drinking wine in an average four weeks compared to 37.6 per cent that drink beer.
In addition 37.6 per cent drink another type of alcohol including at least one of spirits, cider, RTDs or liqueurs.
However, despite the one-in-eight Australians that drink beer, wine and something else, overall incidence of alcohol consumption has continued to decline gently over the last five years from 69.8 per cent in mid-2014.
All major categories of alcoholic drinks showed decline in incidence over this period although deeper analysis within gender and age groups reveals some types of alcohol are growing in popularity for different segments of the population.
Beer is still the ‘Volume King’ for Australians
Although wine is the most popular alcoholic drink in terms of the number of drinkers, beer is clearly the top in terms of volume (based on glasses). The following chart shows that beer accounts for 45.3 per cent of the volume of alcoholic drinks consumed more than wine (29.2 per cent) and spirits (13.2 per cent) combined.
Other forms of alcohol comprise the remaining 12.5 per cent of alcohol consumption volume including RTD (5.8 per cent), cider (3.5 per cnet), liqueurs (1.2 per cent), fortified wine (0.9 per cent) and other alcohol (one per cent).
Commenting on the research, Roy Morgan CEO Michele Levien said: “Australians’ love of alcohol is well-known although the latest research from Roy Morgan shows that a declining proportion of Australians are now drinking alcohol. Now just on two-thirds of Australians (66.3 per cent) drink alcohol in an average four weeks, down 3.5 per cent points from five years ago (69.8 per cent) in mid-2014.
“Wine is again the most widely drunk alcoholic beverage with 41.3 per cent of Australians drinking a glass of their favourite drop in an average four weeks compared to 37.6 per cent that drink beer and just over a quarter (26.3 per cent) that drink spirits. The growth of cider as a newly popular drink of choice has plateaued in recent years with just over one-in-10 Australians now drinking cider.
“Although the incidence of alcohol consumption amongst Australians has fallen there are a significant 12.8 per cent of Australians who like to drink several different types of alcohol including beer, wine and at least one (or more) of spirits, RTDs, liqueurs or cider in an average four weeks.
“Being able to identify and profile who these one-in-eight Australians are and where to find them is of vital importance to any alcohol retailers and distributors looking to shore up their market share in a market which is reaching a declining proportion of the population,” Levine said.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]