Study: 50% Of Men On Social Media Think They’ll Be Famous (Less Than A Third Of Women Do)

Study: 50% Of Men On Social Media Think They’ll Be Famous (Less Than A Third Of Women Do)
SHARE
THIS



Almost half of all men who use social media believe they will be famous one day – but less than a third of women think the same.

That’s just one of the findings from independent research of more than 2,500 social media users aged between 15 and 45, commissioned by digital entertainment company MSM Corporation International (MSM).

Megastar Millionaire Social Media 04

MSM is a Sydney-based technology and media entertainment company which is developing a mobile-first talent discovery platform that will change the way audiences and brands interact with amateur performers.

Megastar Millionaire Social Media 03

The study, conducted by Hub Entertainment Research, found that:

  • More than half (57 per cent) of social media users think they’re usually the first to discover cool new things
  • 46 per cent of social media users have “posting a video that goes viral” on their bucket list
  • Clips from TV shows are the favourite video content of choice for social media users, followed by music videos and amateur performance videos
  • 49 per cent of men who use social media think that they will become famous one day, compared to just 29 per cent of women

Megastar Millionaire Social Media 05

Dion Sullivan, managing director of MSM, said the Hub research was the most comprehensive look yet into the attitudes of active social media users to topics including online behaviour and entertainment.

“Everyone knows social media can magnify certain personality traits and skew others – but it’s interesting to get an insight into exactly how users see themselves and what they want out of sharing content on platforms like Twitter and Facebook,” Sullivan said.

The first major competition using MSM’s technology, Megastar Millionaire, will be launched in early 2017, offering a $US1 million prize to amateur performers across the world.

Megastar Millionaire Social Media 02

The Hub Entertainment Research survey also canvassed attitudes of social media users to the Megastar Millionaire concept and whether they would be interested in taking part. Some of the study’s key findings were that:

  • 83 per cent of respondents found the concept appealing, even if a subscription fee was required to take part as either a fan or performer
  • 24 per cent of respondents were very interested in taking part as a performer
  • The people most likely to want to be a performer were between 26 and 35 years old

Sullivan said the research was proof that audiences wanted new ways to engage with talent competitions, as more and more people turned from TV screens to smartphones, and from live TV to online videos and on-demand subscription services such as Netflix.

“One of the things people love most about talent shows is that they’re democratic. We’re taking that idea that even further with Megastar Millionaire, by asking the audience not just to vote for talent, but to tell us what talent is,” Sullivan said.

“Our goal is to develop the most democratic talent show the world has ever seen, and make it available anytime and anywhere on smart devices. The findings from Hub Entertainment Research show that there is a huge amount of demand for a competition just like this.”

Please login with linkedin to comment

einsights Online ads The Smith Family

Latest News

Rows of coins isolated on white background. Finance and banking concept.
  • Technology

Impact Releases Tactical Guide For Optimising Revenue From Partnership Automation Programmes

Impact has today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme. The World Trade Organisation cites that 75 per cent of world trade flows indirectly: not […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Snapchat Debuts First-Ever B2B Marketing Campaign
  • Media

Snapchat Debuts First-Ever B2B Marketing Campaign

Snap has unveiled its first-ever B2B marketing campaign in Australia. ‘Meet the Snapchat Generation’ targets Australian businesses and focuses on highlighting the Snapchat community. The campaign comes as Snapchat reaches 85 per cent of all 13-24-year olds and 90 per cent of all 18-24-year olds locally. It gives insights into the mindset of the Snapchat […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Audiences Are Coming Back, Says Global Out Of Home Industry Leaders
  • Advertising

Audiences Are Coming Back, Says Global Out Of Home Industry Leaders

World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months. In an interview for a podcast being released today, leaders including oOh!media CEO Brendon Cook, President of the […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]

The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]