Stream Outdoor has added major expansions to its Adelaide network, unveiling a media-first partnership with Adelaide Oval and the addition of two new large-format digital billboards along South Road.
Following a successful trial in 2025, Stream Outdoor has secured an exclusive agreement with Adelaide Oval to commercialise premium digital assets across NRMA Insurance Plaza at the stadium’s South Gate and totems throughout its external precinct, further elevating the venue’s commercial offering.
Positioned with visibility from War Memorial Drive and King William Road, the stadium’s NRMA Insurance Plaza assets sit at the heart of a major sporting and events destination, reaching fans attending world-class cricket, AFL, and major live events.
“Partnering with Stream Outdoor allows us to unlock the full potential of the external precinct. Their expertise in premium digital outdoor ensures brands can connect with our audiences in a high-impact, contextually relevant environment that complements the Adelaide Oval experience,” Jo Thomson, general manager partnerships & sales at Adelaide Oval said.
Alongside this, Stream Outdoor has strengthened its Adelaide footprint with the launch of two new large-format digital billboards on South Road, Thebarton. Carrying more than 47,000 vehicles each day, South Road is one of Adelaide’s most critical arterial routes, connecting the CBD, Adelaide Airport and Port Adelaide. The new sites are scheduled to go live in Q1 2026.
“These two announcements reaffirm our long-term commitment to Adelaide. Adelaide Oval is one of the most prestigious stadiums in the country, and we’re proud to be working alongside the team at Adelaide Oval to bring these high-quality assets to market. Assets of this calibre, targeting the coveted sporting audience in a captive environment, are highly sought after, and we are thrilled at making them available to clients and agencies,” Chris Perera, director and co-founder of Stream Outdoor, said.
“Combined with our established large-format digital network across Adelaide, this unlocks a powerful seven-day-a-week proposition for advertisers. This allows brands to dominate key commuter corridors and seamlessly extend into one of Australia’s most iconic sporting environments,” Perera added.
Stream Outdoor is a member of the Alliance Outdoor Media Group, a national collective of independent outdoor media companies.
