Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement.

The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will also include spots in the upcoming AFL and NRL finals and grand finals, as well as the AFL Brownlow Medal Night.

Ryan Buckle, sales & marketing director at Top Shelf International, jokingly said: “We are swooNED by the performance of NED.”

Josh Raskin Gottlieb, media director at Stratosphere added: “The NED Australian Whisky audience is a passionate and loyal bunch, so we wanted to establish and maintain a relationship with them via a regular presence in moments that are important to them.”

Using insight into local alcohol sales, Stratosphere developed a media strategy based on targeting the postcodes that would be most receptive to the new Aussie spirit of NED Australian Whisky’s messaging.

“Launching an Aussie brand is never easy. So, we needed to be powerfully simple and shoot straight” said George Freckleton, creative director at AJF. “We loved that NED had such a powerful difference in the market, and set out to reflect on these uniquely local characteristics. We couldn’t be happier with how much the campaign has resonated.”

The campaign is also raising brand awareness through large format digital and convenience store out of home panels in selected outer suburban and regional market locations.

Credits

Media Agency: Stratosphere
• Chief Executive Officer: Adam Hilton
• Group Media Director: Justen Duggan
• Media Director: Josh Raskin Gottlieb
• Senior Digital Manager: Katherine Allan
• Media Coordinator: Isabella Anderson

Creative Agency: AJF Partnership
• Executive Creative Director: Adam Francis
• Creative Director: George Freckleton
• Copywriter: Matt Newman
• Art Director: Rhyen Ellis
• Strategist: Andrea Nelson
• Client Partner: Xavier Hogan
• Account Director: Amy McKay
• Agency Producer: Ilona Phyland

Post production: First Floor Films

Director/Photographer: Chris Searle

Editor: Damian Capicchiano




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]