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Reading: Sting, Jimmy Barnes & The Living End Star In New Ad for Triple M
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B&T > Advertising > Sting, Jimmy Barnes & The Living End Star In New Ad for Triple M
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Sting, Jimmy Barnes & The Living End Star In New Ad for Triple M

Staff Writers
Published on: 20th February 2017 at 10:13 AM
Staff Writers
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Rock royalty, Aussie sporting legends and a selection of Triple M’s most popular hosts have come together to launch the radio network’s new campaign.

The new campaign builds on Triple M’s rebrand across regional Australia in December 2016, and features Cold Chisel’s iconic track Rising Sun, along with appearances from the band’s frontman, Jimmy Barnes, as well as fellow rockers Sting and The Living End.

https://www.youtube.com/watch?v=ygDsJSPr_Bc

It also features a number of Triple M program hosts and Aussie sporting legends, including Roy Slaven and HG Nelson, Eddie McGuire, Peter Sterling, Mick Molloy, Matty Johns, Mark Geyer, Wendell Sailor, and Chris Judd.

The campaign will run across outdoor, transit, TV, print, digital and social mediums in Sydney, Melbourne, Adelaide and Brisbane. The campaign will also run in Perth for mix94.5.

Nikki Clarkson, head of marketing at Southern Cross Austereo (Triple M’s parent company), said Triple M is the only radio brand that has stood for Aussie rock, sport and comedy for the last 30 years.

“This campaign not only heroes our own on-air talent, but includes great rock and sporting icons – those who have been an integral part of Triple M over the decades,” she said.

“We are excited to build on the campaign we launched for Triple M across regional Australia in December 2016 with this new work for our metro stations. Triple M is now truly a national brand.”

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TAGGED: jimmy barnes, Mobile Panel, Online Community Management, Radio, The Living End
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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