Stellar Concepts has been appointed the PR and communications partner of Conair Australia, distributor of world renowned hair styling brand VS Sassoon, men’s grooming brand VSforMen and hair accessories brand Scunci, along with an array of other beauty and lifestyle brands.

Beauty has been a long standing pillar of Stellar’s business over the past 20 years and this latest client win only reinforces the strength of the teams’ network and expertise in the beauty space.

Stellar co-director, Gabrielle Sigelski said, “Promoting hair styling brands has been part of Stellar’s DNA for many years so we are thrilled to have this new opportunity to propel these much loved brands to an exciting next phase.”

Throughout 2017, Stellar will implement an integrated publicity and influencer outreach program with Conair’s core brands, in support of new product launches and building on the extensive portfolios of each.

“Conair are very excited to be working with Stellar on our leading brands VS Sassoon and Scunci. We selected Stellar to work on our brands based on their strong experience and results in the beauty/hair market and look forward to working in partnership to drive our positioning as fashion lead innovators in hair styling products,” said Peter Brewer, Conair marketing director.

The Conair account will be lead by Stellar senior account manager, Sonia Chiarelli, and account manager, Vanessa Liebmann.

The latest win adds to the start of a busy year for the agency, adding the relaunch of the $15 million refurbished Sydney Harbour Marriott to its portfolio late last year.