Stellar Concepts has been appointed the PR and communications partner of Conair Australia, distributor of world renowned hair styling brand VS Sassoon, men’s grooming brand VSforMen and hair accessories brand Scunci, along with an array of other beauty and lifestyle brands.
Beauty has been a long standing pillar of Stellar’s business over the past 20 years and this latest client win only reinforces the strength of the teams’ network and expertise in the beauty space.
Stellar co-director, Gabrielle Sigelski said, “Promoting hair styling brands has been part of Stellar’s DNA for many years so we are thrilled to have this new opportunity to propel these much loved brands to an exciting next phase.”
Throughout 2017, Stellar will implement an integrated publicity and influencer outreach program with Conair’s core brands, in support of new product launches and building on the extensive portfolios of each.
“Conair are very excited to be working with Stellar on our leading brands VS Sassoon and Scunci. We selected Stellar to work on our brands based on their strong experience and results in the beauty/hair market and look forward to working in partnership to drive our positioning as fashion lead innovators in hair styling products,” said Peter Brewer, Conair marketing director.
The Conair account will be lead by Stellar senior account manager, Sonia Chiarelli, and account manager, Vanessa Liebmann.
The latest win adds to the start of a busy year for the agency, adding the relaunch of the $15 million refurbished Sydney Harbour Marriott to its portfolio late last year.
Publicis Groupe’s Digitas, the Connected Marketing agency, is excited to host a new Data Masterclass series to help brand marketers and the wider industry sharpen their knowledge around the importance of first party consumer data. Led by Digitas Chief Data Officer, Maurice Riley (pictured), the seven-part video series takes a deep dive into the areas […]
In this guest post, Jade Ong, Co-founder and COO at Elevate Super, discusses who scores bets on sustainability: advertisers or Aussies TV networks? Commercial TV networks have always worked hard to earn the trust of advertisers. As an industry predominantly built on advertising dollars, trust is an important commodity the networks can lever to earn […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
An ad by Nike Japan that covers issues of bullying and racism is facing severe online backlash, as well as calls to boycott the sports giant’s products. The two-minute spot, released by Nike Japan, centres on several teenage girls bullied in school over their race or other differences. In the end, they find their confidence […]
Australia’s biggest retail brand, Kmart, has produced its first-ever television special, in collaboration with Melbourne-based Production Agency, Mushroom Group. Premiering this Friday, 4 December 2020 at 7:30pm (EDT) on Channel Nine, ‘Small Gift, Big Heart at Christmas’ is a 30-minute TV special that acknowledges the challenges Australians have faced throughout 2020 and the very different […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
iStock has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that they claim will resonate with consumers after a year of disruption—from major political events, the impact of COVID-19, effects of climate change, […]
Only 11 per cent of marketing managers are happy with their public relations agency, staggering findings from a new IBA International report show. IBA International, a leading B2B marketing communications consultancy, has announced the findings of a primary research report, which examines the confidence of B2B organisations in their marketing and communications agency structures. It […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]