Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign

Published on: 9th July 2020 at 8:44 AM

Staff Writers

1 Min Read

Stella Artois has partnered with indie folk singer M.Ward to create its latest ‘Daydream’ campaign – a glorious ode to summer.

As part of the campaign, M.Ward updated the 1966 Loving Spoonful hit ‘Daydream’, and it’s certainly the feel-good, whimsical tune the world needs right now.

In the near three-minute spot, dancers twirl and strut down stress and sunny rooftops while Eva Longoria, Blake Griffin and Liev Schreiber all make cameos.

https://www.youtube.com/watch?v=m-WCrcyYLEk

The ad was developed with agency Pereira O’Dell, while Ward plans to release the track on Spotify and Apple Music.

CREDITS

Client: AB InBev, Stella Artois U.S.
Vice President, Stella Artois: Lara Krug
Communications Lead, Stella Artois: Lauren Denowitz
Media Lead, Stella Artois: Ralph Conserva
Digital Lead, Stella Artois: Katherine Gruneisen
Public Relations Director, Stella Artois: Laura Alito

TAGGED: stella artois

By Staff Writers

Follow:

Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.