Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign

Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign

Stella Artois has partnered with indie folk singer M.Ward to create its latest ‘Daydream’ campaign – a glorious ode to summer.

As part of the campaign, M.Ward updated the 1966 Loving Spoonful hit ‘Daydream’, and it’s certainly the feel-good, whimsical tune the world needs right now.

In the near three-minute spot, dancers twirl and strut down stress and sunny rooftops while Eva Longoria, Blake Griffin and Liev Schreiber all make cameos.

The ad was developed with agency Pereira O’Dell, while Ward plans to release the track on Spotify and Apple Music.

CREDITS

Client: AB InBev, Stella Artois U.S.
Vice President, Stella Artois: Lara Krug
Communications Lead, Stella Artois: Lauren Denowitz
Media Lead, Stella Artois: Ralph Conserva
Digital Lead, Stella Artois: Katherine Gruneisen
Public Relations Director, Stella Artois: Laura Alito

 

 




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