Mature-age media platform Starts at 60 has unveiled a new national club for the Baby Boomer and older generations.
The Startsat60.club is a members-only club delivering deals, offers and e-commerce specially curated to offer better value to their widespread and loyal community that exceeds 800,000 users per month, all of whom are online.
The club is national, open to anyone over the age of 60, and aims to quickly outreach the digital member footprint of seniors cards and other state-based member organisations.
The club website and emailers provide a clear and consistent communication framework online that is easy for consumers to join to get better deals via trusted partners. The deals are all being curated and flighted with their over-60 audience in mind.
The Startsat60.club has been created by the team at Startsat60.com and Travelat60.com, offering deals on events, theatre, entertainment, leisure, travel, retail, pets, fashion, health, home, and finance.
Starts at 60 founder and CEO Rebecca Wilson said: “With such an active and engaged community, it makes sense to increase the value of their visits by offering products and services they need and want.
“That very engaged community sees us deliver high-quality performance measurement – something keenly sought by major brands.”
“The Starts at 60 team are known for putting the community first, and this project is no different.
“We kick off with the ambition to deliver better value to online over-60s, and we ask companies who want to offer products and services to reach out and build a deal with us.
“Our partners are hand-selected for their desire to bring good value and interesting experiences and offers to Australia’s over-60s. They respect the relationship we have built with our community and look to build on it.”
The Cronulla Sharks have had an unremarkable few years, with the team not being able to secure a finals win since 2018. Is 2024 a year for redemption for the boys from the shire? Or will they fall out of the finals series altogether? Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major […]
Launching a new newspaper in 2024 might seem, at first glance, to be a fool’s errand. The industry, and journalism as a whole, is facing several existential crises. However, Seven West Media, believes its new masthead The Nightly could make a difference. Lead image: Anthony De Ceglie, editor-in-chief, The Nightly. The context in which editor-in-chief Anthony […]
It was a hard weekend for those who failed to secure tickets to Taylor Swift’s Eras tour. Not only did they miss the biggest event of the decade, but they were also forced to watch glitter-covered Swifties flaunt their Eras Tour t-shirts in their bitter green faces. But there was someone who had no problem […]
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97 per cent (or 21.4M) of Australians aged 14+ consuming news in any given month. The figures reflect the evolving and deepening landscape of news media titles and readership behaviours across print and […]
The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7 per cent year-on-year. This was a slowdown from the growth of 9.1 per cent reported in 2022, however, a […]
To celebrate the launch of BOB MARLEY: ONE LOVE, Grammy-nominated Australian music producer FISHER has put his spin on Bob Marley’s legendary track ‘JAMMING’. The global collaboration was spun up by Australia-integrated agency Hello Social and has already amassed over 5M plays. View this post on Instagram A post shared by FISHER (@followthefishtv) […]
Following a highly contested pitch, media agency UM announces its appointment as media agency of record for global car manufacturer Chery.UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.
Over half (61 per cent) of Australian women would consider leaving their job if they find out that their organisation has a gender pay gap — regardless of how big the gap is — according to new research by HR tech unicorn HiBob. Surprisingly, 36 per cent of men also express a willingness to leave, […]
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]