Mature-age media platform Starts at 60 has unveiled a new national club for the Baby Boomer and older generations.
The Startsat60.club is a members-only club delivering deals, offers and e-commerce specially curated to offer better value to their widespread and loyal community that exceeds 800,000 users per month, all of whom are online.
The club is national, open to anyone over the age of 60, and aims to quickly outreach the digital member footprint of seniors cards and other state-based member organisations.
The club website and emailers provide a clear and consistent communication framework online that is easy for consumers to join to get better deals via trusted partners. The deals are all being curated and flighted with their over-60 audience in mind.
The Startsat60.club has been created by the team at Startsat60.com and Travelat60.com, offering deals on events, theatre, entertainment, leisure, travel, retail, pets, fashion, health, home, and finance.
Starts at 60 founder and CEO Rebecca Wilson said: “With such an active and engaged community, it makes sense to increase the value of their visits by offering products and services they need and want.
“That very engaged community sees us deliver high-quality performance measurement – something keenly sought by major brands.”
“The Starts at 60 team are known for putting the community first, and this project is no different.
“We kick off with the ambition to deliver better value to online over-60s, and we ask companies who want to offer products and services to reach out and build a deal with us.
“Our partners are hand-selected for their desire to bring good value and interesting experiences and offers to Australia’s over-60s. They respect the relationship we have built with our community and look to build on it.”
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