Sorry, Starbucks lovers, but the latest Starbucks’ ad called #MEBUCKS is a fake.
The viral ad was created by Taylor Swift fans who were attempting to get more people to listen to the pop star’s latest single “ME!”
Diehard Swift fans took to social media to post about a fake Starbucks deal in order to celebrate the newly released song.
According to Twitter users, if people took a screenshot of themselves listening to “ME!” and posted the image on Twitter or Instagram, they would be in the running to win a free drink from Starbucks.
While some people have claimed they’ve received free drinks, Starbucks has confirmed the deal is a hoax.
Starbucks posted on Twitter: “This is not a valid Starbucks offer, and this screenshot is fake. To confirm any Starbucks promotion, you can check your Starbucks app, reach out to our customer care line, or ask your Starbucks barista.”
This is not a valid Starbucks offer, and this screenshot is fake. To confirm any Starbucks promotion, you can check your Starbucks app, reach out to our customer care line, or ask your Starbucks barista.
— Starbucks Coffee (@Starbucks) April 26, 2019
The #MEBUCKS hashtag is a spin-off of an early hoax in May, which was created by Lady Gaga’s fans on social media.
Lady Gaga fans were trying to help the song “Shallow” hit the top spot on the Billboard charts.
The fake #SHALLOWBUCKS deal asked people to post screenshots of themselves listening to “Shallow” in order to nab a free Starbucks drink, which turned out to be a fake ad.
The only real celebrity partnership Starbucks made in 2019 was with Ariana Grande.
After the #SHALLOWBUCKS hoax, Starbucks launched the “Cloud Macchiato” with the help of Grande. Grande posted about the drink on social media and then worked with Starbucks to create an in-store playlist.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]