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Reading: Stan Signs Multi-Year Deal Securing All 132 Barclays Women’s Super League Matches
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B&T > Media > Stan Signs Multi-Year Deal Securing All 132 Barclays Women’s Super League Matches
Media

Stan Signs Multi-Year Deal Securing All 132 Barclays Women’s Super League Matches

Aimee Edwards
Published on: 24th August 2025 at 12:01 AM
Aimee Edwards
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4 Min Read

Stan has announced the latest acquisition to its growing football offering with a new multi-year deal bringing the Barclays Women’s Super League (BWSL) to Australian fans. With the 2025/26 season set to kick off on 6 September, Stan Sport will be the only place to watch all 132 matches live and on demand.

The BWSL has grown into a global powerhouse, setting the benchmark for elite women’s football. It is one of the most competitive and most-watched leagues in the world, consistently breaking records for crowds, viewership and cultural impact. Beyond the numbers, the league is inspiring millions of fans and redefining the future of sport, on the pitch and far beyond it.

Australia’s biggest stars are set to shine in the 2025/26 season, including Matildas’ icons Sam Kerr and Ellie Carpenter (Chelsea), Steph Catley and Caitlin Foord (Arsenal) and Mary Fowler (Manchester City). Their presence ensures that the league is not only a world-class competition, but also a direct connection for Australia fans to their sporting heroes.

The new BWSL season is set for a blockbuster opening weekend. Reigning champions Chelsea will kick things off against 2023/24 runners-up Manchester City at 4:30am AEST on Saturday 6 September. Later in the round, fans will be treated to a Merseyside derby between archrivals Liverpool and Everton – one of four fixtures scheduled for 9:00pm AEST on Sunday 7 September.

This acquisition builds on Stan’s investment in women’s sport, complementing its coverage of women’s rugby and strengthening its role as a platform that champions female athletes at every level. Backed by the full power of Nine’s ecosystem, from national editorial to talent integration and fan-first engagement, Stan Sport will showcase the BWSL like never before and continue driving momentum for women’s football in Australia.

“The Barclays Women’s Super League is one of the most celebrated football competitions in the world, and fans have been calling for it to be shown on Stan. We’re proud to be giving Australians the chance to enjoy the pinnacle of women’s club football and follow their Matildas heroes in action. Alongside the Premier League, Emirates FA Cup, UEFA Champions League and more, Australians can now experience every moment of the best club football competitions in the world, live and on demand on Stan,” said Dan Taylor, executive director, Stan.

“The BWSL is home to some of the world’s top international stars, and we’re proud to have several Matildas playing in our league. Now, Australian fans can follow their icons closely, week in and week out. This season promises to be incredible, and partnering with Stan strengthens our mission to elevate the league’s global presence and reach new audiences around the world,” said Zarah Al-Kudcy, chief revenue officer, WSL Football.

The BWSL joins a blockbuster lineup of action on Stan Sport in September, including Premier League, UEFA Champions League, The Rugby Championship, Bledisloe Cup, Women’s Rugby World Cup 2025, US Open and more.

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TAGGED: Nine, stan, stan sport
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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