Squarespace has today launched its second Australian ad campaign, which is a playful riff on the brand’s “Everything to Sell Anything” campaign, celebrating Aussie creativity and aiming to empower creators and entrepreneurs to take any idea they have and put it online with Squarespace.
The campaign consists of two spots, “The Ideas Man ” and “The Gunna Do It”, with each spot following the journey of a protagonist who has amazing ideas but has not yet made them a reality.
The spots aim to highlight Squarespace as supportive of its creators and entrepreneurs with any idea they have – whether it’s selling time, products, expertise or content online.
“No matter how big the idea, we want to inspire entrepreneurs and creators to bring them to life with Squarespace,” said Squarespace chief creative officer, David Lee.
“Squarespace gives people the opportunity to monetize what they love. This is particularly invaluable with the rise of new industries and growing the creator economy”
As we emerge from a post-covid world, borderless ecommerce is here to stay. Research shows the pandemic fast-forwarded ecommerce adoption, with online shopping growth for the 12 months to 31 December topping 57 per cent YOY.
Squarespace research also shows the ecommerce boom has created new expectations for businesses with 62 per cent of Australians saying businesses with a poorly designed website are not trustworthy.
The campaign was brought to life by Squarespace’s in-house creative team and directed by Nick Kelly of MOFA Productions — a film production company focusing on the Australian and New Zealand regions.
“The essence of the campaign is to speak the language of Australia’s entrepreneurs, bringing to life their stories and showing that no matter what you’re selling or how you go about it, Squarespace can help,” said Kelly.
The campaign is now live on TV, radio, online video, and social media.
