Spotify Advertising’s ‘You’re Among Fans’ global campaign has landed in Australia today (with BBDO New York). The 2026 brand campaign hands the audience briefing to the artists and creators fans already come to Spotify for, starting with Lizzo and Jay Shetty.
The campaign is built around a simple idea. Spotify is home to one of the most valuable audiences a brand can reach: fans. Fans pay more attention, they’re obsessed and devoted. And that makes them a valuable audience to advertisers. When brands advertise on Spotify, they’re not building attention from scratch. They’re showing up where attention already exists, with audiences who bring the same passion, loyalty, and intent they bring to the artists and creators they love.
Lizzo, global superstar and 4x GRAMMY winner, takes viewers inside a meeting room built entirely around her world, pulling back the curtain on fans who show up 12 hours early, hot-glue their outfits the night before, and scream every lyric like they co-wrote it.
“What makes Spotify so powerful is that fans don’t just connect with one part of who you are. They connect with your music, your personality, your story, your visuals, your message, all in one place. That creates a much deeper relationship than just reaching an audience. I love that Spotify gives artists the space to build a full creative world for fans to be part of, and that kind of connection is really powerful,” said Lizzo.
Shetty, host of On Purpose, a popular podcast, brings the audience briefing in his global audience built around trust, intention and genuine connection. His involvement is particularly timely: on the same day as the campaign launch, Spotify and Netflix announced a new partnership to expand On Purpose into video across both platforms today.
Shetty commented: “Fandom is built on trust, and Spotify understands that. When I started On Purpose seven years ago, I never imagined it would grow into what it is today. What made this collaboration feel so meaningful was how aligned it felt from the beginning — centred around real conversations and genuine connection. Spotify listeners are incredibly engaged and intentional about the content they choose to spend time with. That shared belief in meaningful storytelling is what made this partnership feel so natural.”
The campaign launches with 30-second hero films from both talent, shorter cutdowns, and static ads running across Spotify, LinkedIn, YouTube, and social.
“Most audience briefings do their job and stay in the background, but our audiences deserve a little more attention — the exact same kind of attention brands get when they connect with fans on Spotify,” Adrian Bingham, Spotify head of sales AUNZ.
“We’re putting our audience briefings directly into the hands of the people who understand fans better than anyone. Lizzo and Jay Shetty have built exceptionally loyal global followings by being worth listening to, and as we bring ‘You’re Among Fans’ to Australia, this campaign turns that connection into a briefing that gives local media decision-makers real, actionable intel they can actually use.”
Credits:
Spotify Advertising
Bridget Evans – Global Head of Business Marketing
Richard Frankel – Global Creative Director
Rachel Brooks – Global Director, Business/Brand Marketing
Meena Neti Amin – Senior Manager, Global Business/Brand Marketing
Katy Everson – Creative Director
Alex Varrichio – Manager, Creative Operations
BBDO NEW YORK
Emma Armstrong – Chief Executive Officer
Todd Sussman – Chief Strategy Officer
Michael Aimette – Chief Creative Officer
Ricardo Franco – EVP, Executive Creative Director
Pieter Claeys – Creative Director
Roxane Schneider – Creative Director
Corey Thorn – VP, Creative Director
Rowan Mansfield – VP, Creative Director
Hélio Maffia – Associate Creative Director
Yllo Pedra – Associate Creative Director
Kate Degen – Senior Art Director
Sandi Spino – Senior Copywriter
Diana Cash – SVP, Group Account Director
Logan Butler – Management Supervisor
Mariana Suarez Claure – Account Supervisor
Camila Rodriguez – Senior Project Manager
Alex Beerden – SVP, Group Strategy Director
Imogen Armstrong – Strategy Director
Jo Costa – Senior Designer
Ana Lozano – Designer
Omnicom Production
Nick Williams – SVP, Head of Production & Content
Alina Carrel – Senior Producer
Cindy Hoffman – Group Business Affairs Lead
Juan Figueroa – Business Affairs Specialist
Jewel Chandler – Senior Talent Manager
Terence Enright – Talent Manager
PRETTYBIRD
Calmatic – Director
Kerstin Emhoff – CEO
Ali Brown – President
Suzanne Hargrove – VP / Executive Producer
Rika Osenberg – Director of Production
Rachel Main – Head of Production
Melissa Larsen Ekholm – Line Producer
Matias Nilsson – 1st AD
Larkin Seiple – Director of Photography
Olivia McManus – Production Designer
Bethany Bankston – Key Costumer
Lauren Dunn – Photographer
Nataly Trach – Retoucher
NO 6 – POST PRODUCTION
Corina Dennison – Executive Producer
Ryan Bukowski – Editor (Lizzo)
Vincas Sruoginis – Editor (Jay Shetty)
Tara O’Sullivan – Assistant Editor
Charina Espino – Producer
Alex Tracy – VFX Producer
Nick Herms – GFX Artist
Steve Picano – Colorist
Bianca Muccia – Audio Producer
Robin Buyer – Mixer
NOISE Studio – POST PRODUCTION
Karen Anderson – Executive Producer
Olly Caiden – Creative Director
Aminah Gbadamosi – Producer
Chung-Pu Hsiao – Compositor
