Sportsbet Says “Yeah, Nah” To Qatar In Cheeky New Campaign From Its In-House Team

Sportsbet Says “Yeah, Nah” To Qatar In Cheeky New Campaign From Its In-House Team

Cheeky bookmaker Sportsbet has led the charge of Aussie brands around the FIFA World Cup in Qatar, labelling the event a bit “yeah, nah” in its latest integrated campaign done by its in-house creatives.

The iconic Aussie phrase is the answer to all the big questions around the upcoming global event. Did Qatar win the bid to host the World Cup fair and square? Yeah, nah. Is your mate going to work the next day after pulling a late-nighter watching the Socceroos? Yeah, nah.

“I think we can all agree that most things about this World Cup are a bit yeah, nah. From making fans pay more than $300 a night to sleep in a shipping container, it certainly would’ve been more fun to host it here on our shores. We’re still getting right behind the Socceroos though. Do we think they can get out of the group… Yeah, nah. But we’re just happy to be there!” said Sportsbet’s Sean Ormerod.

The campaign features two 30s TVCs, 4 15s as well as supporting radio, print and OOH, including a 3D Digital execution to be set live in Melbourne featuring the campaigns psychic Octopus.

CREDITS

Client/Creative – Sportsbet
Chief Marketing Officer, Mark Migliorini
General Manager of Marketing, Tim Hernadi
Head of Brand, Jason Thatcher
Head of Partnerships and Content, Rambo Goraya
Head of Content Production, Dan Atkins
Brand Manager, Mitchell Fraser
Senior Campaign Manager, Olivia Ferrary
Campaign Co-ordinator, Tayla Petty
Creative Director, Tim Leckie
Senior Creative: Shaun Conroy
Senior Creative: Chris Chard
Senior Creative: Hammy Goodman
Creative: Jamie McGloin

Production Partner: Palomina
Production Producer: Kate Merrin

Brand Producer: Rachel Gilkison
Director: Julian Lucas
DOP: Daniel Ardilley
Production Designer: Lucinda Thomson
Editor/Online: Ryan Brett @ Manimal Post
VFX: Cadre Pictures
Sound: Final Sound




Please login with linkedin to comment

FIFA World Cup Qatar 2022 Sportsbet

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]