Goulburn’s iconic Big Merino is undergoing a controversial transformation as part of Blue September.

This is about as ballsy as it gets!

The famous monument is calling on Aussie men to check their own balls by putting his on the line – the big fella’s having his crown jewels painted blue!

Sportsbet will also be making a $20,000 donation to Blue September in typically cheeky style.

What:  Big Merino gets blue balls to celebrate Blue September

Who:    Blue September Director, Mike Chapman

When:  Wednesday, 10^th September – 11am

Where: The Big Merino. Corner of Hume and Sowerby Streets, Goulburn

Vision:  Media are invited to attend. Television news footage and images for print will also be made available by Sportsbet.