Hitting balls, sportsmen having a rough and tumble and watching people cook appear to be what Aussies love when it comes to broadcast TV viewing. At least, that’s according to a report from FreeTV’s marketing initiative ThinkTV.
The report about TV viewing habits of Aussies shows the second match of State of Origin was the most watched show on broadcast TV for 2015, with 3.96 million viewers.
The Rugby League grand final was in second place with 3.793 million and the first State of Origin match was third with 3.701 million.
The figures came from audience rating company OzTam across five capital cities and six aggregated regional markets from the whole of last year. The data is a combination of live viewing, total people and all the consolidated figures.
Reality TV also fared well with the winner announcement segment of Seven’s My Kitchen Rules (MKR) the most watched reality show episode for last year. It had 3.222 million viewers.
Nine’s renovation reality show The Block also made the top 40 shows for 2015, with the winner announcement segment coming in eleventh place at 2.940 million.
Ten’s Masterchef winner announcement was right behind it in twelfth place with 2.902 million.
Reality TV was always going to score big for the commercial networks, as each of their strong shows – MKR, The Block and Masterchef – consistently pulled high numbers and were often in the top ten most watched for the evenings they aired. The Guardian named all three big hits for the year.
Seven’s Catching Milat and Peter Allen – not the boy next door were amongst the top 40, as was Nine’s House of Hancock.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]