Spinifex Puts Mazda Australia Dealers And Customers In The Driver’s Seat

Spinifex Puts Mazda Australia Dealers And Customers In The Driver’s Seat
SHARE
THIS



Experiential Content Agency and producer of imaginative, interactive and immersive media experiences, Spinifex has delivered the Mazda Retail Hub.

A world-first, the real-time car configurator goes deeper and broader than any predecessor, after Mazda Australia’s global search for a developer found the best team to deliver the innovative solution in its own backyard.

Spinifex, with expertise in creating high-end real-time content, partnered with professional services provider Deloitte, and leading Australian digital signage and digital display provider Engagis, to deliver the Mazda Retail Hub solution.

The Mazda Retail Hub is an interactive car configurator application that uses immersive 3D content to showcase the full Mazda line-up, including animated design, safety and technology features, accessories range and video content.

The configurator provides full 360-degree views of the interior and exterior of each car within a selection of beautifully rendered real-time animated environments for customers to choose from.

Spinifex APAC MD Tracey Taylor said: “The Mazda Retail Hub provides Mazda Australia’s dealership network with a key upsell and communication tool, while increasing valuable customer and brand interaction”.

Taylor added: “Unlike many configurators, which display pre-rendered images of basic car paint variations, the MRH offers real-time configurations which are linked to the Mazda Australia database of car grades, accessories, product numbers, pricing and finance”.

The cutting-edge configurator can display the hundreds of possible feature combinations that can be configured on a car, providing a great brand experience while also helping with inventory problems on the showroom floor.

Spinifex’s 3D teams used Maya to convert CAD data for models and accessories supplied by Mazda.

Spinifex designed and built all environments and animated car features from scratch.

All assets were built by Spinifex for real-time rendering in Unity engine, creating a cohesive and sophisticated real-time 3D experience.

As the front-end developer, Deloitte integrated the Spinifex-created content with configuration smarts, data-driven content from Mazda systems and implemented the UI and 2D design to build a seamless composition of interactive and informative content.

Spinifex also partnered with Engagis as the CMS (content management system) provider and back-end developer of the app that handles thousands of data conversions and management of vehicle parts, media, and content from the Mazda CMS into the app.

Engagis also custom built the 42-inch and 55-inch touch screen digital kiosks and are the architects of the ongoing hardware and network support.

MRH is future-proofed as it is built for regular updates and new car and feature inclusions.

It is scalable and measurable, ensuring constant refining of the customer experience based on real user data.

The Mazda Retail Hub can be experienced at 148 Mazda dealerships across Australia.

 

 

Please login with linkedin to comment

Mazda spinifex

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine