Sparcmedia is pleased to announce new offerings to Australia and New Zealand advertisers, including Sparc Data and Sparc Insights. With programmatic advertising experiencing rapid growth in ANZ, these offerings bring much needed deep customer insights and data to the industry.
In a recent study by AdRoll, 92 per cent of ANZ marketers expected their 2016 budgets for programmatic ads to increase or stay the same. Budgets are also increasing with 69 per cent (Australia) and 63 per cent (New Zealand) planning to invest 10 per cent to 50 per cent of their 2016 budget in programmatic ad formats.
Sparcmedia will now provide marketers with the opportunity to engage with their most valuable customers through insights garnered from data targeting solutions and real-time audience engagement metrics.
“We are excited to offer Sparcmedia clients both a highly targeted data offering and a window into their media activity, providing campaign metrics in real-time as well as valuable insights into the audiences that engage with their advertising”, said Stacey Delaney, managing director, Sparcmedia.
“We believe that providing these products to our customers is vital to them getting the best return from their advertising spend, pinpointing their highest value customers and helping them to truly understand how customers engage with their brand,” Delaney added.
Sparc Data helps advertisers identify their most valuable customers through the Pureprofile panel, third party data and the Sparc DMP. This provides clients with effective advertising campaigns through the use of proven programmatic media buying strategies and the effective use of data.
Sparc Insights dashboard is a collective and smart interpretation of different data points in one single dashboard providing marketers with one source of truth for all their advertising efforts. The Sparc Insights dashboard displays insights gathered from consumers interacting with the media and from qualitative research conducted by Pureprofile, helping marketers make insights-driven decisions.
“With digital spend set to overtake TV next year, we’ve got to move past CTR as the yardstick for brand campaigns. It’s the unique fusion of research panel and programmatic buying that will enable us to measure what really matters in achieving a client’s campaign goals,” said Luke O’Brien, managing director of data and insights at Pureprofile.
“We are working closely with the Sparcmedia team to craft solutions that will push the industry forward and I’m looking forward to rolling out some exciting products this year,” O’Brien added.
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]