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B&T > Marketing > The Spaceship Brings Hot Wheels & Xbox Together For School Holiday Workshops
Marketing

The Spaceship Brings Hot Wheels & Xbox Together For School Holiday Workshops

Kumar Manix
Published on: 11th July 2017 at 9:05 AM
Kumar Manix
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The Microsoft Store in Sydney has teamed up with Hot Wheels to launch a series of hands-on workshops for kids during the July school holidays.

Celebrating the release of the Forza Horizon 3 Hot Wheels Expansion Pack on Xbox One, the workshops – created by brand activation agency The Spaceship – give young racing fans a chance to build tracks and race actual cars from the Hot Wheels toy brand.

The two-hour workshops allow participants to get creative (and maybe a little bit competitive) while learning more about STEM disciplines (science, technology, engineering and mathematics) and concepts including energy, force and motion, as well as the development of analytical skills.

Participants also have the chance to explore the new Forza Horizon 3 Hot Wheels Expansion Pack on Xbox One, in which players take iconic Hot Wheels vehicles on high-speed adventures to new Australian locations.

Kumar Manix, founder of and creative director at The Spaceship, said: “We’re delighted to be partnering with Xbox and Hot Wheels to bring these two much-loved brands together this holidays.

“It’s fantastic to see young fans engaging with the workshops so enthusiastically and discovering the STEM disciplines in such a fun and interactive way.”

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TAGGED: Apple, Dometic, Hot Wheels, review, the spaceship
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By Kumar Manix
Kumar Manix is the Founder and Creative Director of The Spaceship, a highly acclaimed and award-winning brand activation agency that is based in Sydney and works globally. He is also the passionate entrepreneur behind Squadbuy, a social buying platform that provides rewards to consumers who buy with their family and friends. He has lead a wide range of high profile campaigns for his clients (including Microsoft, Hewlett Packard, Samsung, Intel, Emirates, Coca Cola, JB Hi-Fi and Adobe) and achieved enormous success, driving tens of millions of dollars worth of earned media and inspiring epic levels of fan engagement. As a marketer, his campaigns have seen him collaborate with some of the greatest storytellers in the world including Oprah, the BBC and Disney. He is regarded as one of the most successful and talented marketers in the Asia Pacific region, and he won the prestigious 2016 Asia Pacific Stevie Gold Award for Most Innovative Marketing Professional for his innovative and entrepreneurial approach to marketing across the region. Kumar’s unique commercial background and entrepreneurial flair has also lead to him taking on a mentor role as part of the Slingshot Corporate Start Up Programs, H2 Fintech Ventures and UTS Hatchery, where he mentors the next generation of student entrepreneurs at his alumni university. Outside of his work, Kumar is happily married and the father of two children, Kiran and Ria. He is a sports tragic, lover of street food from all over the world and owns an enviable collection of sneakers and cosplay helmets.

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