In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]

Posted 4 hours Ago

Opinion

by B&T Magazine

Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]

In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]

Posted 7 hours Ago

Opinion

by B&T Magazine

As expected, 2019/20 ad spends make for very difficult reading indeed. Even more so if you've forgotten your glasses.

Posted 9 hours Ago

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by B&T Magazine

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]

Sydney, July 31st, 2020: Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) announces a new hire in the company’s media team; Michaela Fulop returns to fill the vacant role of Client Success Manager, to be the go-to person across the full client roster.

June's new business wins is pretty much the same as May's, just with a few less factual inaccuracies this time around.

Posted 9 hours Ago

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by B&T Magazine

DDB still top agency for new business wins. Sadly, has postponed celebratory rooftop effigy burning due to high winds.

Posted 9 hours Ago

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by B&T Magazine

Ad grads set to compete in the Capstone Challenge. Which sadly doesn't appear to include a hotdog eating component.

Harold Mitchell wins his battle with ASIC. Which is top news for the lucky restaurant in which he chose to celebrate.

Posted 10 hours Ago

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by B&T Magazine

No one enjoys a chocolate finger for morning tea like the B&T office. On other occasions we might even have a KitKat.

The Microsoft exec team are working on their dance moves ahead of this bumper acquisition.

Posted 11 hours Ago

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by B&T Magazine

As a plus, Ninja Warrior affords B&T the wonderful opportunity of upping our quota of gym-hardened hotties photos.

Posted 11 hours Ago

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by B&T Magazine

WPP's workforce diversity numbers make for a very sobering read. Unless, you're already pissed, of course.

Posted 11 hours Ago

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B&T admits it's a difficult time to be a Karen. However, spare a thought for the Adolfs, the Lucifers or the Mike Hunts.

Posted 11 hours Ago

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by B&T Magazine

In harrowing news for marquee hire, Moët sales & scallops served on spoons, Roxy says the PR biz is in for a pummeling.

Posted 11 hours Ago

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by B&T Magazine

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]

Cricket Australia spurns Macca's' overtures, insisting it had nothing to do with getting soggy fries at the Drive-Thru.

When Aimee Buchanan speaks, B&T listens. Our editor doubly so, due to him being slightly deaf in the left ear.

Posted 12 hours Ago

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by B&T Magazine

Ego produce some of Australia's best-loved pharmaceuticals. Particularly if you suffer from a myriad of fungal diseases.

Expect awkward silences & a distinct lack of joie de vivre at the Murdoch family Christmas lunch this year on this news.

Posted 13 hours Ago

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by B&T Magazine

B&T lists the advantages of working from home as The Young & The Restless, chardonnay at 11 and noticeable weight gain.

Admittedly, GroupM's Finecast can't help with the office footy tipping, however, it can help with your BVOD numbers.

Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]

No one loves a good 'chick flick' like the B&T office. Our favourites being 'Saving Private Ryan' and 'The Terminator'.

You opened B&T today expecting another 'Karen' story, didn't you? Instead, it's real estate agents in states of undress.

Posted 3 days Ago

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by B&T Magazine

Amobee throws off tech's slightly unhealthy, closeted indoors reputation and heads outside with new OOH offering.

In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]

Sure, it might have a little 70s hangover about it, but SodaStream's proving it's very much on-trend with this top idea.

AKQA recognised on best workplace list and not merely for banning the Orange Cream from the office biscuit barrel.