Social Garden will be one of the first Digital Marketing agencies in Australia to offer TikTok paid promotion, commencing campaigns in the education and property sectors.
Social Garden’s new offering will help brands launch and measure TikTok advertising campaigns using the platform TikTok for Business.
As an experienced agency specialising in social media advertising, Social Garden will add TikTok advertising to their services across Facebook, Snapchat, Instagram and LinkedIn.
“We’ve already been using TikTok successfully to help brands connect in meaningful ways with their audiences, especially in the younger demographic,” said Alice Nuttall, Director of Education at Social Garden.
“Now that TikTok for Business is available in Australia, we’ll also be providing TikTok advertising services to help brands grow their audience through reaching a booming market.”
“Having worked with TikTok since its early days, our team has an in-depth understanding of how to meaningfully engage with the TikTok community. We’re in the best position to create TikTok ads that convert.”
Social Garden will help brands create TikTok paid promotions such as “brand takeovers” (3-5 second ads in video or image formats) “topview ads” (videos that appear as users scroll) and “in-feed ads” (videos that start when users open the app).
Social Garden will also help brands harness influencer marketing through custom influencer packages and launch promoted hashtag challenges, which encourage users to participate in content challenges.