Socially-led creative agency We Are Social has been appointed to work with subscription TV platform Fetch on its rebrand and ‘We Bring It’ marketing drive, starting with a campaign targeting Aussie mums.

We Are Social will be creating content for key social media platforms and also handle Fetch’s paid social advertising.

The strategy will target Australian families – specifically mums – across a number of key segments, using a combination of organic, paid and influencer activity.

We Are social managing director Suzie Shaw said: “Fetch has a brilliant offering and we’re delighted to be on board.

“Their set-top box is simply best in category and they offer an abundance of great content. It’s brilliant for families and we’ll be engaging mums around Australia to spread the word.”

Fetch marketing director Sue Brenchley said: “Our technology, content and distribution partnerships are now all in great shape, and we’ve decided it’s time to make Fetch famous.

“We’re thrilled to be working with We are Social, and have tasked them with delivering a campaign that lands both awareness and understanding in one go.”