Snickers latest execution for its “You’re Not You When You’re Hungry” campaign sees the bikini models in Sports Illustrated‘s Swimsuit Issue with 11 photoshop fails.  Created by BBDO New York, the ads are appearing on both sides of the swimsuit issue’s back page.

One shows what happens when photo re-touchers try to photoshop a bikini model on an empty stomach (there are 11 mistakes in total). The second ad shows what happens when a wind machine operator goes a bit loopy when they’re hungry.

The front cover of Sports Illustrated‘s Swimsuit Issue is going to look a little different this year with three separate covers. Plus-sized model Ashley Graham, MMA champ Ronda Rousey and model Hailey Clouson each nabbed a cover of the annual bikini special.

CREDITS
Client: Snickers
Titles: “Retoucher” and “Wind Machine”

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Office, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Art Director: Florian MARQUARDT
Senior Copywriter: Rodrigo Linhares
Executive Art Producer: Betsy Jablow
Project Producer: Albert Hajduk
Print Producer: Len Rappaport

Global Account Director: Susannah Keller
Account Director: Josh Steinman
Account Manager: Nick Robbins
Planner: Alaina Crystal

Photographer: Vincent Dixon