Mars candy brand, Snickers, and agency BBDO New York have released two spots continuing the idea from its ‘live’ Super Bowl advert that your work suffers when you’re hungry.
For this year’s Sports Illustrated issue, Snickers put two ads – one on the back cover itself, and a second on the inside of the back cover – which showed terrible decisions made by editors of fictional magazines (i.e. a swimsuit-wearing guinea pig and chest of drawers).
The commercials are set in a hospital and in a TV news studio, where workers are suffering the deleterious effects of not eating a Snickers. The ads were directed by David Shane from production company, O Positive.
https://youtu.be/mj3bPVC1_4c
https://youtu.be/N7xKyR_Z-wk
“Recovery Room” debuts on TV next week, while “The News” will launch later in the year.
Snickers continued the whole ‘you’re not you when you’re hungry’ during the Oscars, tweeting about two iconic moments from the ceremony (the giant ‘Best Picture’ stuff up and Nicole Kidman clapping):
The moral of the story is: #EatASNICKERS before you hand out the winning envelope. #EnvelopeGate pic.twitter.com/viq3peNls3
— SNICKERS® (@SNICKERS) February 27, 2017
Nicole, #EatASNICKERS. You forget how to clap when you’re hungry. https://t.co/PnJlXUVghA
— SNICKERS® (@SNICKERS) February 27, 2017
CREDITS
Client: Mars Chocolate North America
Spots: “Recovery Room,” “The News”
Agency: BBDO New York
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Scott Mahoney, Creative Director
Dan Oliva, Creative Director
David Rolfe, EVP, Director of Integrated Production
Amy Wertheimer, SVP, Group Executive Producer
Alex Gianni, Executive Producer
Melissa Chester, Music Producer
Kirsten Flanik, President, BBDO New York
Susannah Keller, EVP, Global Account Director
Lisa Piliguian, SVP, Account Director
Tani Corbacho, Account Director
Aparna Joshi, Account Manager
Blake Maraoui, Account Manager
Danee Fields, Account Executive
Annemarie Norris, SVP, Group Planning Director
Sean Stogner, Senior Communications Planner
Berta De Pablos, VP, Marketing
Allison Miazga-Bedrick, Brand Director – Filled Bars Portfolio
Michael Italia, Sr. Brand Manager, Snicks Brand
Celebrity Talent Acquisition: Brad Sheehan, The Marketing Arm
O Positive: Production Company
David Shane, Director
Marc Grill, Executive Producer
Ralph Laucella, Executive Producer
Devon Clark, Head of Production
Jeff Cronenweth , DP
Maia Javan, Production Designer
MACKCUT: Editorial
Ian Mackenzie, Editor
Sabina-Elease Utley, Executive Producer
Mike Leuis, Assistant Editor
Sam Shaffer, Mixer / SFXs
Method Studios: VFX
Stuart Robinson, Managing Director
Brian Benson, Lead Flame Artist
Bennett Lieber, Senior Producer
Doug Luka, VFX Supervisor
Heard City: Recording Studio
Keith Reynaud, Mixer
