B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • State of Origin
  • Thinkerbell
  • AI
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sneakers Burned As New Balance Boss Seen To Be Endorsing Trump
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Sneakers Burned As New Balance Boss Seen To Be Endorsing Trump
Marketing

Sneakers Burned As New Balance Boss Seen To Be Endorsing Trump

Staff Writers
Published on: 11th November 2016 at 10:49 AM
Staff Writers
Share
1 Min Read
SHARE

It appears the humble sports shoe is the latest to come under attack after Donald Trump’s victory on Tuesday.

Americans are reportedly setting their New Balance trainers on fire after the sportswear manufacturer’s vice president sent out a tweet that appeared to endorse Trump.

On Wednesday, The Wall Street Journal’s Sarah Germano tweeted the following quote from Matt LeBretton, New Balance’s vice president of public affairs:

Screen Shot 2016-11-11 at 10.39.08 am

And many owners of New Balance shoes were none to happy with LeBretton’s comments, subsequently posting photos of them burning or trashing their New Balance shoes.

“You’re over. Thanks for stating who’s side you’re on,” one person tweeted to the company.

“You just lost a lot of shoe sales,” another said.

However, New Balance quickly went into damage control, insisting the tweet was referencing Trump’s stance against the free trade agreement known as the Trans-Pacific Partnership and not an endorsement of the man or his politics.

New Balance released a statement via Twitter that read:

Screen Shot 2016-11-11 at 10.45.14 am

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, cfo, jonesy & amanda, sell
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
VML Pours Out Silver With Legacy Lager As Aussies Claim Three More Cannes Lions
19/06/2025
The B&T Awards Are Back!
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?