Snapchat Launches New AR Donation Capability
Snap Inc. has launched new augmented reality donation lenses to help Snapchatters support the COVID-19 response effort.
Leveraging technology that allows you to scan real life objects using the Snapchat camera to unlock an AR experience, Snapchatters in Australia will be able to scan a $20 note in the Snapchat camera and be shown how their potential donation could support the World Health Organisation’s immediate response efforts.
This includes tracking the spread of COVID-19, ensuring patients get the care they need, and providing frontline workers with critical supplies.
The lenses are being launched in partnership with the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the WHO, and will direct Snapchatters to the donation page for the COVID-19 Solidarity Response Fund for WHO. The lenses will be available in the lens carousel, via Snapcode, or by using Scan.
These new AR lenses build on Snap’s efforts to support their community as we navigate this unprecedented challenge together. This is the latest feature launched to help the community communicate with loved ones while physically distancing and remaining informed about vital safety information.
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