Snapchat Introduces New Ad Management Tool

Snapchat has announced the introduction of a new tool designed to make it easy for all marketers to advertise on the social media platform quickly, simply and at scale.

Free to use, Snapchat Ad Manager lets marketers buy, manage, optimise, and view reporting on their campaigns.

All Snap Ad types (app install, long-form video, webview), targeting capabilities, goal-based bidding (‘bid for swipes’ and ‘bid for installs’), and reporting metrics are available on Snapchat Ad Manager.

Advertisers can also manage key assets, from video creative to first-party audience lists (customer emails and mobile IDs), directly within the tool.

Snapchat has also introduced a complimentary Mobile Dashboard and Business Manager.

Snapchat Mobile Dashboard enables advertisers to view and share Snap Ad creative exactly as a user would see it. They can also review live campaign reporting metrics, and receive key campaign notifications on their phones.

The Mobile Dashboard is accessible from the Snapchat app for any advertiser running a campaign through the new Ad Manager.

Business Manager centralises administration of advertisers’ key information. Advertisers can manage members, roles and permissions, access levels, billing contacts, as well as ad accounts, and more, according to Snapchat.

Over twenty brands have early access today to the Ad Manager. Any brand can apply to test on the Snapchat Ads website, and the tool will become broadly available next month in Australia, the US, the UK, Canada, France, Germany, and other countries.