Snapchat has announced the introduction of a new tool designed to make it easy for all marketers to advertise on the social media platform quickly, simply and at scale.
Free to use, Snapchat Ad Manager lets marketers buy, manage, optimise, and view reporting on their campaigns.
All Snap Ad types (app install, long-form video, webview), targeting capabilities, goal-based bidding (‘bid for swipes’ and ‘bid for installs’), and reporting metrics are available on Snapchat Ad Manager.
Advertisers can also manage key assets, from video creative to first-party audience lists (customer emails and mobile IDs), directly within the tool.
Snapchat has also introduced a complimentary Mobile Dashboard and Business Manager.
Snapchat Mobile Dashboard enables advertisers to view and share Snap Ad creative exactly as a user would see it. They can also review live campaign reporting metrics, and receive key campaign notifications on their phones.
The Mobile Dashboard is accessible from the Snapchat app for any advertiser running a campaign through the new Ad Manager.
Business Manager centralises administration of advertisers’ key information. Advertisers can manage members, roles and permissions, access levels, billing contacts, as well as ad accounts, and more, according to Snapchat.
Over twenty brands have early access today to the Ad Manager. Any brand can apply to test on the Snapchat Ads website, and the tool will become broadly available next month in Australia, the US, the UK, Canada, France, Germany, and other countries.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]