Snakk Introduces Next Gen Native Advertising Down Under

Snakk Introduces Next Gen Native Advertising Down Under
SHARE
THIS



Marketers wanting to take advantage of innovative smart screen ad formats that move “beyond the banner” can now do so, following a new Snakk Media preferred partnership agreement which makes US company Nativo’s world-class native advertising platform available in Australia and New Zealand.

Nativo’s “True Native” advertising allows branded content to appear in the content feed of a website, social media network or mobile site in a way that blends in with the publisher’s layout and design. This content is clearly marked as sponsored or branded content, with common examples of native ads including Promoted Tweets on Twitter and Sponsored Stories on Facebook.

Nativo is technology that can be used by premium publishers, who generate revenue each time the reader clicks on the sponsored content. True native ads appear in the users’ content stream and users stay on the publisher site to consume native content, rather than clicking and being sent through to an external web page.

“We are excited to partner with Snakk Media as they introduce true native advertising solutions to publishers and marketers throughout the ANZ territory,” says Nativo SVP strategy and operations, Chris Rooke. “As native advertising continues to gain traction across the globe, wider adoption of the Nativo platform is really powering the growth of the category.”

Snakk Group CEO Mark Ryan says: “Mobile advertising is steadily evolving, with more advanced formats developing that will take us beyond display ads. Native advertising has made branded content more relevant to consumers while also being less interruptive, adding value for publishers and advertisers. Snakk can now scale fully integrated, true native campaigns across thousands of publishers – something that has never been feasible until now.”

“Native” is a fast-growing segment of the $US43 billion US digital advertising market, with the Interactive Advertising Bureau now tracking it as a separate category after it began to pick up momentum in 2013. A recent eMarketer report indicates the spend on native will grow 34.4% in 2015 in the US, with about two-thirds of brands expected to use it next year.

“The growth of mobile advertising will be driven by newer, more relevant and less intrusive ads,” says Ryan. “Publishers are looking for sustainable ways to grow their digital businesses, and our partnership with Nativo allows publishers to offer next-generation advertising to their mobile audiences. Snakk continues to differentiate by offering brands powerful ways to connect with mobile consumers. I’m very pleased to have Nativo join our growing portfolio of mobile advertising innovations.”

Nativo is used by more than 300 premium US publishers and leading media companies, including the San Francisco Chronicle, USA Today, Newsweek, Reader’s Digest, Popular Science, Automotive.com and Entrepreneur Magazine. Reports generated by Nativo show that publishers using its platform benefit from significantly higher click rates, with viewers also spending a longer time viewing each advertiser’s article.

Snakk is currently in talks with several large publishers in Australia and New Zealand who have shown strong interest in true native advertising.

Please login with linkedin to comment

ADMA DonorsChoose.org Global Television Pandora

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]