B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio
Media

Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio

Staff Writers
Published on: 29th August 2017 at 11:12 AM
Staff Writers
Share
7 Min Read
SHARE

NOVA Entertainment’s smoothfm has failed to claw back any market share it lost in Sydney in the last radio ratings survey, surrendering its top spot overall for FM in Sydney to Australian Radio Network’s WSFM.

GfK, the official provider of radio ratings for Commercial Radio Australia, today released its fifth survey for the year, which showed a further 1.1 per cent drop in overall market share for Nova’s easy listening station in Sydney, following a 2.2 per cent drop in Survey 4.

Once again, smoothfm dropped off the pace in every single time slot in the Sydney market, with evening seeing the biggest decline (down 2.2 per cent to 6.4 per cent), followed by drive (down 1.8 per cent to 8.1 per cent), breakfast (down 1.3 per cent to 6.3 per cent), weekend (down 1.0 per cent to 1.2 per cent), afternoon (down 0.6 per cent to 8.9 per cent) and morning (down 0.4 per cent to 8.1 per cent).

Part of WFSM’s overall market share gain in Sydney came from WSFM’s Jonesy & Amanda (pictured above), who overtook Nova’s Fitzy & Whippa with a 1.1 per cent share increase to 8.9 per cent, placing the ARN duo second in the Sydney brekkie slot behind KIIS 1065’s Kyle & Jackie O.

Meanwhile in Melbourne, FOX FM’s Hamish & Andy surrendered its lead in drive to 3AW with a big 2.2 per cent market share drop, allowing the Macquarie Media-owned station to claw back some of the market share it had lost overall in the previous ratings. In more bad news for FOX FM, the station suffered a 1.1 per cent market share drop to give away its top FM ranking to smoothfm.

Here’s a breakdown of who was up and who was down in each of the metro radio markets:

SYDNEY

Unsurprisingly, Macquarie Radio Network’s 2GB remained on top in Sydney for overall market share with 12.6 per cent (up 0.7 per cent). Australian Radio Network’s WSFM claimed second spot with 9.3 per cent (up 0.7 per cent), relegating ABC Sydney to third after the government-funded station’s market share fell 1.0 per cent to 8.5 per cent.

Breakfast

First: 2GB (up 1.0 per cent to 14.9 per cent)

Second: ABC Sydney (down 0.9 per cent to 11.0 per cent)

Third: KIIS FM’s Kyle & Jackie O (steady at 10.0 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 0.5 per cent to 11.2 per cent)

Second: KIIS 1065 (up 1.2 per cent to 10.1 per cent)

Third: 2GB (up 1.1 per cent to 10.0 per cent)

MELBOURNE

Macquarie’s 3AW clawed back some of the market share it lost overall in Melbourne last time around, up 0.4 per cent to 14.8 per cent. ABC Melbourne moved up from fourth two second with 9.9 per cent market share (up 0.7 per cent), while smoothfm held on to third with 9.5 per cent (up 0.1 per cent).

Breakfast

First: 3AW’s Ross and John (up 0.7 per cent to 20.5 per cent)

Second: ABC Melbourne (up 0.6 per cent to 11.9 per cent)

Third: Fox FM (down 0.9 per cent to 7.9 per cent)

Drive

First: 3AW (down 0.1 per cent to 12.4 per cent)

Second: FOX FM’s Hamish & Andy (down 2.6 per cent to 10.3 per cent)

Third: Nova’s Kate, Tim & Marty (up 0.4 per cent to 10.1 per cent)

BRISBANE

Despite suffering yet another market share drop, Nova 106.9 retained the number one ranking overall in Brisbane (down 1.1 per cent to 13.0 per cent), while 97.3fm stayed in second with 11.8 per cent (down 0.8 per cent) Hit105 held on to third with 10.1 per cent (down 1.3 per cent).

Breakfast

First: ABC Brisbane (up 1.3 per cent to 12.2 per cent)

Second: 97.3fm (down 0.8 per cent to 12.0 per cent)

Third: Nova 106.9 (down 1.0 per cent to 11.6 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 0.4 per cent to 18.2 per cent)

Second: 97.3fm (down 0.9 per cent to 11.3 per cent)

Third: Triple J (up 2.7 per cent to 11.2 per cent) and Hit105’s Hamish & Andy (down 0.7 per cent to 11.2 per cent)

ADELAIDE

Mix 102.3 has solidified its spot at the top in Adelaide with an overall market share rise of 0.3 per cent to 13.1 per cent, with Triple M shifting up one place to second with 12.1 per cent (up 1.2 per cent), while FIVEaa fell further down the ratings leaderboard with 11.4 per cent market share (down 0.3 per cent).

Breakfast

First: ABC Adelaide (down 0.5 per cent to 14.2 per cent)

Second: FIVEaa (up 0.6 per cent to 13.6 per cent)

Third: Triple M (up 2.1 per cent to 13.5 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 3.4 per cent to 16.1 per cent)

Second: Mix 102.3 (up 1.8 per cent to 13.8 per cent)

Third: FIVEaa (up 0.1 per cent to 10.8 per cent)

PERTH

Mix 94.5 has reclaimed the lead overall in Perth with a 0.3 per cent market share increase to 14.0 per cent, pushing down Nova to second with 12.5 per cent (down 1.6 per cent), and Hit92.9 remained in third place overall with 11.07 per cent market share (up 0.7 per cent)

Breakfast

First: Nova’s Nathan, Nat & Shaun (down 1.4 per cent to 13.4 per cent)

Second: ABC Perth (up 0.5 per cent to 12.2 per cent)

Third: Mix 94.5’s Clairsy, Matt and Kymba (up 0.3 per cent to 12.0 per cent)

Drive

First: Mix 94.5’s Lisa and Pete (down 0.3 per cent to 14.5 per cent) and Nova’s Kate, Tim & Marty (up 1.1 per cent to 14.5 per cent)

Second: Hit92.9’s Hamish & Andy (up 0.6 per cent to 14.4 per cent)

Third: Triple J (up 0.2 per cent to 10.1 per cent)

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Australian Radio Network, Creative Accounts, CRM Director, Hulsbosch, Mobile App
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?