Smith’s and Clemenger BBDO have brought out a new brand campaign to celebrate this great Aussie tradition. Launched on the October long weekend, the campaign celebrates Smith’s position at the heart of every great Aussie BBQ and brings to life the lengths people will go to get their hands on the nation’s favourite chips.

Spearheading the campaign is a new brand film featuring long-term Smith’s ambassador Stephen Curry. Set at a typical Aussie backyard BBQ, the concept revolves around the backyard BBQ’s most unwanted guest – bindis – and their failure to thwart the pursuit of Smith’s Chips.

Sheri Juchau, senior marketing manager, Smith’s said ”There’s nothing more Aussie than a backyard BBQ and Smiths has long played a role in this loved occasion.  We wanted to reflect this in a humorous way, whilst showcasing just how delicious our chips are. We’re thrilled with our new campaign, and hope Aussies love it as much as they do Smith’s chips.”

“Smith’s is one of Australia’s great iconic brands. And this campaign really celebrates the brand in a way all Aussies can relate to.” said Paul Nagy, executive creative director, Clemenger BBDO

The campaign aims to solidify Smith’s role as “The great Aussie entrée” at every Summer BBQ, and is rolling out across TV, digital, social platforms, in-store and outdoor.

CREDIT

Client:        Smith’s

Senior Marketing Manager:     Sheri Juchau

Brand Managers:     Lynn Rutherford, Kim Pettet

Agency:       Clemenger BBDO Sydney

Executive Creative Director:     Paul Nagy

Creative Director:      Paul Dunne

Art Director:      Willy Maitland

Copywriter:      Zander Williment

Senior Art Director:     David Lidster

Senior Designer:      Daniel Mortensen

Head of Planning:      Kit Lansdell

Senior Account Director:    Holly Whiteley

Account Manager:      Thomas McManus

Account Executive:      Celia Mortlock

Senior TV Producer:    Jo Howlett

Senior Sound Engineer:      Anthony Tiernan

Original Music Composition:     Composr

Senior Digital Producer:      Claire Bisset

Senior Print Producer:      Paul Whelan

Digital Designer:      Sebastian Perez de Arce

Production Company:      Eight

Director:       Josh Frizzell