B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Smith’s Celebrates The Start Of The BBQ Season With Clemenger BBDO Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Smith’s Celebrates The Start Of The BBQ Season With Clemenger BBDO Sydney
Advertising

Smith’s Celebrates The Start Of The BBQ Season With Clemenger BBDO Sydney

Staff Writers
Published on: 7th October 2016 at 11:05 AM
Staff Writers
Share
2 Min Read
SHARE

Smith’s and Clemenger BBDO have brought out a new brand campaign to celebrate this great Aussie tradition. Launched on the October long weekend, the campaign celebrates Smith’s position at the heart of every great Aussie BBQ and brings to life the lengths people will go to get their hands on the nation’s favourite chips.

Spearheading the campaign is a new brand film featuring long-term Smith’s ambassador Stephen Curry. Set at a typical Aussie backyard BBQ, the concept revolves around the backyard BBQ’s most unwanted guest – bindis – and their failure to thwart the pursuit of Smith’s Chips.

https://www.youtube.com/watch?v=VEnPm8l7Wdc

Sheri Juchau, senior marketing manager, Smith’s said ”There’s nothing more Aussie than a backyard BBQ and Smiths has long played a role in this loved occasion.  We wanted to reflect this in a humorous way, whilst showcasing just how delicious our chips are. We’re thrilled with our new campaign, and hope Aussies love it as much as they do Smith’s chips.”

“Smith’s is one of Australia’s great iconic brands. And this campaign really celebrates the brand in a way all Aussies can relate to.” said Paul Nagy, executive creative director, Clemenger BBDO

The campaign aims to solidify Smith’s role as “The great Aussie entrée” at every Summer BBQ, and is rolling out across TV, digital, social platforms, in-store and outdoor.

CREDIT

Client:        Smith’s

Senior Marketing Manager:     Sheri Juchau

Brand Managers:     Lynn Rutherford, Kim Pettet

Agency:       Clemenger BBDO Sydney

Executive Creative Director:     Paul Nagy

Creative Director:      Paul Dunne

Art Director:      Willy Maitland

Copywriter:      Zander Williment

Senior Art Director:     David Lidster

Senior Designer:      Daniel Mortensen

Head of Planning:      Kit Lansdell

Senior Account Director:    Holly Whiteley

Account Manager:      Thomas McManus

Account Executive:      Celia Mortlock

Senior TV Producer:    Jo Howlett

Senior Sound Engineer:      Anthony Tiernan

Original Music Composition:     Composr

Senior Digital Producer:      Claire Bisset

Senior Print Producer:      Paul Whelan

Digital Designer:      Sebastian Perez de Arce

Production Company:      Eight

Director:       Josh Frizzell

Producer:      Annie Schutt

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: smith's, Tribal Worldwide
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?