B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • AI
  • Married At First Sight
  • NRL
  • Pinterest
  • News Corp
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • WPP
  • Anthony Albanese
  • Special
  • Ten
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Smartly: The Future Of Martech Is Automated
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Smartly: The Future Of Martech Is Automated
MarketingTechnology

Smartly: The Future Of Martech Is Automated

Staff Writers
Published on: 13th August 2018 at 3:55 PM
Staff Writers
Share
2 Min Read
businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
SHARE

Automated ad buying platform, Smartly.io was at the centre of the tech innovation stage at the Online Retailer conference 2018.

Smartly.io head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives.

bonzani

“If an ad is not performing as well as planned, you probably have some sort of threshold in your mind, at which point you decide to stop it. Well, that’s something that can be automated!”

“We constantly get more and more efficient at producing, automating and constantly optimising the way we do things, it’s only natural that humans always become the first ones to be obsolete, right?”

“9 per cent of US jobs will disappear this year due to AI enabled automation.

“Technology replacing humans is something that has been happening at an exponential rate, we’re still here…”

A marketer’s job is not just running campaigns it’s running them at scale maximising ROI, marketers do repetitive tasks to optimise their campaigns – therefore automation is becoming so relevant.

Facebook is a great example of a business still growing despite this ‘Automation revolution’.

Bonzanini moved into the automation of the creative process by using two AI-generated paintings (purportedly the right should easily be identified as the AI image due to the lack of detail)

face

“Creative does have a big impact on performance, and if you can automate that, you can drive big improvements in your campaigns’ performance.”

A creative AI process could be a way to keep campaigns fresh and help fight ad fatigue with no manual work.

This process doesn’t take away any personalization aspects and according to Forrester’s this same effect would create more jobs in an automation sector than it destroys.

“No matter the number of products you advertise, it is possible to always be on brand!”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: automation, Martech, Smartly
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Get To Know The Cairns Crocodiles Keynote & Hemingway’s Brewery Tracks
09/05/2025
B&T Journo Facing Jail
09/05/2025
EPL Rights All But Clinched For Nine As Paramount Scores Exhibition Matches
09/05/2025
Is Paid Media Making Us Lazy?
09/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?