Smartly will integrate with Amazon DSP, enabling advertisers to extend their Smartly video campaigns to Amazon’s premium CTV inventory.
The new integration addresses growing market demand as CTV investment accelerates. Nearly 70 per cent of marketers plan to increase streaming budgets whilst seeking more personalization, agility, and measurable outcomes from their campaigns.
The integration brings streaming TV activation into advertisers’ existing workflows through three core capabilities. Smartly enables AI-powered creative optimization and personalization from social channels to streaming.
The new capability eliminates the creative production bottlenecks that prevent many advertisers from activating CTV campaigns. Advertisers can then create, manage, and optimize Amazon DSP campaigns within the same workflow they use for social advertising. The unified approach enables cross-channel measurement of incremental reach, and the ability to streamline budget reallocation based on performance insights.
Melissa Yang SVP of ecosystems & AI applications at Smartly said: “As CTV matures, entertainment, commerce, and social are merging into one experience,”
“This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact. With intelligent creative and direct access to Amazon’s premium supply, Smartly brings the rigor and accountability modern marketers rely on.”
Erin McGee director, partner and advertiser growth marketing Amazon Ads said: “Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact,”
“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time—driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”
As advertisers’ performance expectations for CTV grow, marketers increasingly need more than reach. They need visibility into cross-channel creative performance.
Smartly addresses this by connecting creative insights, activation, and measurement in a single platform, giving brands the agility and precision required to drive outcomes in an evolving media landscape.
The Smartly integration with Amazon DSP is available globally, with additional features rolling out later in 2026.
