OnDeck Australia has kicked off a campaign targeting at small business owners who are looking to seize growth opportunities but are unable to do so due to lack of funding from traditional sources.
The campaign, which is already running on radio in Sydney, Melbourne and Brisbane, is scheduled to run across outdoor, social (LinkedIn and Facebook) and digital media to encapsulate an integrated multi-channel outreach.
The campaign also marks the first outdoor presence for OnDeck in Australia, which includes fully-wrapped buses, trams and billboards.
With the #turnthatNOaround campaign, OnDeck aims to reach small business owners who have experienced a “no” from their banks, giving them an opportunity to secure a loan that is much faster than the banks – taking just one business day.
OnDeck Australia CEO Cameron Poolman said: “Small business owners, which constitute the backbone of Australia’s economy, need regular cash injections to grow, but spend most of their time either applying or waiting for their banks to approve loans.
“In the end, they are left with ‘no’ for an answer, which means missing out on potential expansion opportunities.