Slightly Twatish Swan The Star Of Glorious Animated Gin Ad

Slightly Twatish Swan The Star Of Glorious Animated Gin Ad
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London’s Sipsmith Gin has used stop-motion animation to bring its signature ‘Swan’ branding to life.

The upmarket tipple (which retails for $80 a bottle in Australia) is using an animated, talking bird – known as Mr Swan – in a witty campaign that extrapolates on the people and processes that go into making its tasty product.

The work of Ogilvy UK, the campaign will run across TV, cinema and social media.

Commenting on the work, Sipsmith’s global marketing director Kate Moorcroft said: “We are delighted to bring the Sipsmith story to our audience, in this way for the first time, through the wonderful world of Mr Swan.

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