Sizmek Enhances Mobile Programmatic Offering Through New Data Technology

Sizmek Enhances Mobile Programmatic Offering Through New Data Technology
SHARE
THIS



Sizmek, the open ad management company for multiscreen campaigns, today announced that clients can now access Peer39’s proprietary page-and app-level intelligence on StrikeAd, its mobile-first programmatic media solution.

Peer39 by Sizmek, the industry’s largest pre-bid data provider for programmatic buying, is now embedded into its mobile programmatic advertising platform, StrikeAd.

The announcement means that brand advertisers and trading desks now have access to enhanced web and mobile app data to improve audience targeting and deliver more relevant ads.

The company said the integration of its two advertising technology platforms ensures media buyers can deliver brand-safe, high quality placements for their programmatic mobile web and app ads, with greater relevance, reduced wastage and at scale. StrikeAd, bought by Sizmek last year, processes more than 100 billion ad requests daily.

Mobile ad spending is expected to reach $100 billion in 2016, and the rise in spend can make mobile ad fraud lucrative to bad actors. To combat this, StrikeAd is now pre-equipped with anti-fraud measures including a new offering for Uncertified Apps.

By targeting away from this category, marketers will avoid serving ads into the approximately 10 percent of total apps that are not certified by the Google Play or Apple Stores, contributing to a high incidence of fraud.

“Audiences are shifting to mobile with increasing frequency, so we’re always looking for tools that will enable us to execute our mobile programmatic ad buys with heightened targeting capabilities and decreased waste,” said Marco Rigon, global head of Mobext, mobile agency of Havas Group.

“Peer39 is a proven leader in contextual categorization, brand safety and fraud detection. Now that it is available through StrikeAd, marketers have yet another assurance that audiences are seeing relevant ads, and that those ads are being seen next to quality content.”

Peer39 ensures that marketers can efficiently purchase inventory across a deep taxonomy of vertical-specific categories, including industries such as travel, auto, apparel and retail. Peer39 also has one of the most robust app targeting solutions on the market, which organises inventory by app category, age advisory rating, app popularity, user ratings, language and more, to ensure that brands are providing a high value exchange with consumers.

When brands have a deeper understanding of context, from an individual user’s preferences to the environment where they consume information, it fuels more relevant experiences and the ability for advertisers to foster deeper relationships with important audiences.

“Consumers increasingly toggle between app and mobile web experiences, and StrikeAd’s clients want to be sure they can provide relevant, brand safe ad experiences within high-quality content that will engage consumers in both spheres,” said Mike Caprio, global VP and GM of programmatic at Sizmek.

“We are excited to roll out the most robust pre-bid contextual data offering in the market for our clients with Peer39, and having StrikeAd become the first mobile-only DSP shows our commitment to improving targeting and safety for mobile first buyers.”

 

 

Please login with linkedin to comment

inma awards Peer39 Project Clever Buoy Russell Howard YouTube

Latest News

Four Barriers To Overcome For Disruptive Innovation
  • Opinion

Four Barriers To Overcome For Disruptive Innovation

Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]

Opinion

by B&T Magazine

B&T Magazine
Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell
  • Campaigns

Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell

With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]