Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign.
After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail locations, which boast a collective fleet of over 16,000 vehicles.
SIXT Australia’s general manager marketing, Kristy Thomas said, “The launch campaign for SIXT in Australia reflects our focus on raising the bar across the board.
“Australians can now expect more from vehicle rental with a new and exciting fleet along with our SIXT star service and our aim to make people and their things easily mobile.”
The TVC is directed by Jesse James McElroy, and features Australian actress Helen Dallimore.
The SIXT brand will also take centre stage across this summer’s Big Bash League, sponsoring both the Sydney Thunder and cross-town rivals, the Sydney Sixers.
SIXT Australia general manager marketing, Kristy Thomas said, “The Bastion team, across Creative and Experience have been instrumental in crafting our local positioning, showcasing great aptitude in balancing global localisation and applying creative flair for our launch as SIXT in Australia.”
Bastion executive creative director, Georgia Arnott said, “Vehicle rental is a category that has taken itself too seriously for a while now, and we were delighted with the vision of the SIXT team to deliver a bold message but also one that is refreshingly fun.”
Bastion Global CEO, Jack Watts, added, “It has been an honour to launch the SIXT brand in Australia alongside the NRMA team.
“It’s a rare and exciting opportunity to take a dynamic global brand, localise it in partnership with NRMA and SIXT head office in Germany and launch it with a wide integrated campaign across so many touchpoints.”
The campaign launched 2 December and will run across TV, digital, print and OOH.
Credits:
CLIENT: SIXT Australia
CEO: Matthew Beattie
General Manager, Marketing: Kristy Thomas
AGENCY: Bastion
Bastion Creative
Executive Creative Director: Georgia Arnott
Creative Director: Laurence Cronin
Creative Director / Writer: Jarred Lowe
Creative Director: Scott Hopkin
Planning Director: Sarah King
Client Partner: Andrew Henderson
Account Director: Chris Khoury
Senior Producer: Darren Gibson
Bastion Experience
Client Services Director: Bridget O’Sullivan
Group Director: Nick Sloman
Creative Director: Gus Magee
Creative Strategy Director: Mitch Crowe-Hardy
Bastion Films
Executive Producer: Stephanie Ceccaldi
Director: Jesse James McElroy
Producer: Kim Kirby
Junior Producer: Camila Beckford
DOP: Danny Ruhlmann
Editor: Mark Bennett
Colourist: Scott Maclean
Post Production: Fanatic Films / Russell Master
Sound Record, Mix & Music Composition: Rumble Studios
Rumble Studios Executive Producer: Michael Gie
Casting: Danny Long
MEDIA AGENCY: Spark Foundry Australia
