Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service…
Adding value via service is a part of success in the experience economy where customers seek quality standards in addition to that wow factor.
Technology allows service standards to improve things like efficiency, speed or mitigation of risk. At the same time, innovation also detracts from service standards. An over reliance on technology dumbs down our own critical thinking. Or resolutions where human touch is required. Plus in a hyper connected world we’ve all seen some people in service who are also part of the digitally afflicted in terms of addicted. Delivering service with their mobile device glued in the other hand. Social media and other weapons of mass distraction that pull away attention from a crucial element of basic great service: being present!
So what are some things we can do to improve our game when it comes to ironing out resolutions, delivering better service or oozing service value from our very core.
Process problems differently
Catch the inner dialogues you’re having. Where’s your current focus? Are you stuck on problem thinking? Analyse issues or gaps in service at hand with the intent to remedy!
This means understand the problem then consciously ‘flip the switch’. To keep talking the issue out, again, again and again doesn’t change it. A shift in thinking will. Ask yourself better questions to help your mind navigate this directional service solution oriented change.
Who can you ask for input when processing issues or concerns around service standards? Don’t rely on the usual suspects, colleagues or handful of friends. Are you asking the people who will tell you what you want to hear? Make sure to identify folks in your circle with credible input. Nobody is great at everything so look for ideas from those with a fresh perspective on root problems or service and solution issues at hand.
It’s possible a part of our past plays on our minds. Yes! Whatever it is that just sprang up as you read that. That one! Cool, so acknowledge it, call it out. If possible, tidy up any outstanding mess. We are meaning making machines! Negative experiences may be imprinted in a way that affects our ability to trust or be fully present. If you were on the receiving end, find a way to forgive. If you were responsible find a way to make amends. Metaphorically if you had accidentally run someone over you’d likely do your best to ensure they had medical attention and help rather than be responsible for a hit and run! The same is true in so many other, non physical, situations. Taking responsibility and accountability not only frees you up, it sets you up for greater service in the now and future.
Pause before you leap to decide
As a result of all the layers of what it is that makes us human, we may have a tendency to do one of two things: leap before we look or make choices based on preconceived, habitual ideas. Perhaps pause a little longer before committing to ideas, solutions or service standards. Ponder a little longer the ongoing possibilities and consequences that may play out.
Try walking in my shoes
Imagine yourself in the shoes of other parties impacted by your choices or service standards. What may have happened in their world or their past to make them act or react to situations the way they have? Then ask how can you leave an indelible positive watermark on their world and experience rather than add to any duress or an additional ugly stain?
Intentional activities for self and others
When we put a greater focus on ourselves we simultaneously turn up better for others. Find a hobby, or participate in several, with the only intention being that of finding your own bliss. What are some activities you’ve always wanted to try but have potentially put off? Perhaps include them on the list too! Then do the same identifying activities that may add to the joy of others.
Please login with linkedin to commentMark Carter
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]