The premium tuna brand is feeding the people of Melbourne for the launch of its newest product.

With digital and activation strategy from Online Circle Digital and creative from Akkomplice, Sirena Tuna is taking over Southern Cross train station in Melbourne with it’s Ready to Eat meal Station Activation.

The activation will see the Sirena Tuna team giving away thousands of Ready to Eat meals to the public for free on Friday 25th and Saturday 26th January.

“We have recently been appointed by Sirena as their activation agency. Bringing the creative idea from Akkomplice agency live into a very large activation was a new challenge but we were so excited by the opportunity and can’t wait for the event,” said Lucio Ribeiro, MD at Online Circle.

The creative for the new ready to eat product encourages consumers to “take their lunch to a more interesting place” – the activation aims to act as a facilitator to get consumers away from their desks and enjoying eating outdoors.

“The Sirena Ready to Eat Meals range offers consumers a delicious, healthy meal option that can be enjoyed anytime, anywhere. This is a unique activation idea that lets consumers interact with the brand in huge proportions,” added Meg Wise, marketing manager, Sirena Tuna.