Sorrell’s S4 Bolsters Data Capabilities With Acquisition Of Australian Salesforce Specialist Destined

Sorrell’s S4 Bolsters Data Capabilities With Acquisition Of Australian Salesforce Specialist Destined
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Sir Martin Sorrell’s S4Capital is continuing to strengthen its data and analytics offering, announcing the acquisition of Salesforce specialist Destined.

Destined – which was founded in Australia and boasts a client roster that includes Spotify, Panasonic, Wingate, George Weston Foods, and Opal HealthCare – helps businesses with their Salesforce implementation, integration strategy and execution, managed services, and training and change management.

The company has offices in Australia, Singapore, Thailand, Vietnam, and Pakistan.

Sorrell said the new partnership would help S4Capital grow its relationship with Salesforce.

“At S4Capital we differentiate ourselves by being the most agile, knowledgeable and creative partners to the world’s leading platforms, hardware and software companies and I’m delighted to welcome Andrew [Destined CEO and Founder Andrew France] and his colleagues as we expand our relationship with Salesforce providing services around their various clouds in Asia Pacific and beyond,” he said.

Andrew France, Destined CEO and Founder said: “We couldn’t be more excited to join forces with MightyHive, MediaMonks, and S4Capital and collaborate with their global Salesforce service offering. It’s a fantastic opportunity to be able to bring the offerings of the wider group to our clients and provide even more opportunities for our people.”

Under the partnership, Destined will work with MightyHive, which merged with S4Capital in 2018, to expand data and digital capabilities in APAC.

“The Destined team is incredibly impressive and we believe adding them to our portfolio will help us immediately accelerate operations and bring additional value to clients. Andrew and his leadership team will immediately bring strong technical expertise and allow us to further win in-market,” said MightyHive Co-Founder and S4Capital Executive Director Chris Martin.

Sorrell recently revealed S4Capital was experiencing a “post-pandemic rebound”, with the company growing profits and revenue beyond expectations.

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