Simply Energy Appoints Creative And Digital Agencies

Simply Energy Appoints Creative And Digital Agencies

Simply Energy has announced the appointment of two agencies to support the company’s continued growth. AJF GrowthOps will provide creative and advertising services, while Hardhat will work to improve the digital experience for customers.

“In a commodity market such as energy, we must be focussed on ensuring that our purpose is clear, our proposition for our customers is simple to understand and easy to engage with,” said Simply Energy general manager of sales and marketing Andrea Bernard.

“The team at AJF GrowthOps is helping us communicate our product range and brand positioning with a strong campaign designed to set us apart from our competitors. And we will continue to work with Hardhat to improve our online experience, both for new customers and existing ones.”

AJF GrowthOps chief creative officer Josh Stephens said: “We are delighted to be working with Simply Energy. The company’s ambition to make the energy experience simpler and better for all Australians resonates with us and we’re thrilled to be bringing this to life in new and innovative ways.”

Hardhat co-founder Dan Monheit added: “In a market where it’s increasingly difficult for retailers to differentiate on product, price or promotion, the customer’s experience when they interact with the brand online is one of the last big levers left. Simply Energy’s commitment to making this a source of meaningful competitive advantage is both timely and compelling, and we’re excited about partnering with the business to make it happen.”

 




Please login with linkedin to comment

AJF GrowthOps hardhat Simply Energy

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]