Simply Energy has announced the appointment of two agencies to support the company’s continued growth. AJF GrowthOps will provide creative and advertising services, while Hardhat will work to improve the digital experience for customers.

“In a commodity market such as energy, we must be focussed on ensuring that our purpose is clear, our proposition for our customers is simple to understand and easy to engage with,” said Simply Energy general manager of sales and marketing Andrea Bernard.

“The team at AJF GrowthOps is helping us communicate our product range and brand positioning with a strong campaign designed to set us apart from our competitors. And we will continue to work with Hardhat to improve our online experience, both for new customers and existing ones.”

AJF GrowthOps chief creative officer Josh Stephens said: “We are delighted to be working with Simply Energy. The company’s ambition to make the energy experience simpler and better for all Australians resonates with us and we’re thrilled to be bringing this to life in new and innovative ways.”

Hardhat co-founder Dan Monheit added: “In a market where it’s increasingly difficult for retailers to differentiate on product, price or promotion, the customer’s experience when they interact with the brand online is one of the last big levers left. Simply Energy’s commitment to making this a source of meaningful competitive advantage is both timely and compelling, and we’re excited about partnering with the business to make it happen.”