World famous marketing and leadership guru Simon Sinek spoke in Sydney yesterday and B&T’s Nancy Hromin was there. Here are the choice nuggets from his talk…
Leadership guru Simon Sinek presents to a crowd of 2500 his words of inspiration. It’s just a bummer he’s preaching to the converted.
People swarmed into the sold out Darling Harbour event to listen to Sinek speak.
An unassuming character, dressed in faded blue jeans, a chambray shirt and black adidas sneakers, it’s not long before I also felt the evangelical love for the man along with my 2000-plus friends.
He is razor sharp – when challenged on his homeland’s choice of president he retorted, “And you have had (pause)….let me see (pause) … five leaders in the last five years right?” in an inoffensive way that made all the Australians in the room laugh nervously. No more Trump jokes from us.
And then it starts to roll off his tongue: “Stand for something, not against something.” “We get the politicians we deserve” and “Be the leader you want to have!”
Sinek is a the master of compelling messaging. It was a funny and engaging presentation that has us all quite enamoured with the man by the end.
The key messages were:
HAVE A WHY
Every individual, team and company needs a “why”. (If you haven’t seen his Tedx talk, you may be one of the few human beings with a computer that hasn’t. His mantra, known by all Sinek followers is “People don’t buy what you do , they buy why you do it.”
Organisations are comprised of human beings who are fundamentally and biologically social animals. The ability to thrive depends on our ability to trust and co-operate. The concepts of trust and co-operation are not directions – a leader can’t “make” a follower trust them. They are feelings. “The feeling of trust is that if you say you will co-operate to my face, you don’t stab me in the back when I turn around.” He talked about a company who used peer reviews to evaluate whether leaders were trusted and 50 per cent of their performance bonus was based on those results. Companies that don’t walk the talk and have values expressed but not adhered too just breeds mistrust and toxic cultures.
Leaders set the conditions for whether people in the company feel safe. Nothing has changed in terms of external forces; there has always been competition, and economic ups and downs and different types of disruption. Leaders set the internal conditions of success versus failure. His said, “It’s not the people on the bus that are the problem, it’s the bus”. He used an example of a barista in Los Vegas who had two jobs. A morning shift in one hotel where he thrived, worked hard, loved his job, made an effort to be warm and friendly with customers and an afternoon shift in a different hotel one where he hated his job because the boss was overbearing and cruel. He barely spoke during that shift and just did the bare minimum. Same worker, different performance.
THE FINITE PLAYERS VERSUS THE INFINITE PLAYERS
Business is an infinite game and the finite players get frustrated at the infinite players. The finite players just focus on beating the competition. The infinite players always commit to being a better version of themselves. Those organisations are the most innovative and fun to work with. They are also the most successful.
Simon Sinek was bought to Australia by the Growth Faculty.
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]