“A Sick Joke!” Italian Soccer League Forced To Apologise For Using Monkeys In Anti-Racism Campaign

“A Sick Joke!” Italian Soccer League Forced To Apologise For Using Monkeys In Anti-Racism Campaign
SHARE
THIS



Italy’s top football league, Serie A, has gone (further) into damage control after an anti-racism campaign was labelled as racist.

The nation’s top league has been plagued by racist fans that regularly taunt players of African or middle eastern origin.

Calling it a “serious problem”, the game’s officials launched a “No To Racism” campaign that, rather awkwardly, used three monkeys in the imagery.

Players of African origin are often likened to monkeys by racists in Italy’s football stadiums.

And the campaign has been widely criticised by football clubs and discriminatory groups.

Anti-discriminatory body Fare said: “Once again Italian football leaves the world speechless. It’s difficult to see what Serie A was thinking.

“In a country in which the authorities fail to deal with racism week after week, Serie A have launched a campaign that looks like a sick joke.

“These creations are an outrage; they will be counter-productive and continue the dehumanisation of people of African heritage. It is time for the progressive clubs in the league to make their voice heard,” Fare said in a statement.

In a statement to Serie A’s CEO, Luigi De Siervo, expressed his “sincere apologies for the artwork” and said he realised it was “inappropriate”.

However, the artist behind the campaign, Simone Fugazzotto, defended his work saying “we are all monkeys”.

Fugazzotto, who always uses monkeys in his work, added: “For an artist there is nothing more important than trying to change the perception of things through his own work.

“I decided to portray monkeys to talk about racism because they are the metaphor for human beings. Last year I was at the stadium to see Inter v Napoli [a match in which Napoli defender Kalidou Koulibaly was racially abused] and I felt humiliated, everyone was shouting ‘monkey’ at Koulibaly, a player I respect.

“I’ve always been painting monkeys for five to six years, so I thought I’d make this work to teach that we’re all apes, I made the western monkey with blue and white eyes, the Asian monkey with almond-shaped eyes and the black monkey positioned in the centre, where everything comes from. The monkey becomes the spark to teach everyone that there is no difference, there is no man or monkey, we are all alike. If anything we are all monkeys.”

Anti-discrimination body Kick It Out added: “Serie A’s use of monkeys in their anti-racism campaign is completely inappropriate, undermines any positive intent and will be counter-productive. We hope that the league reviews and replaces their campaign graphics.”

 

Please login with linkedin to comment

Ad campaigns racism Serie A

Latest News

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
  • Media

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3

According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]

Six Ways To Supercharge Your Service Standards & Value
  • Opinion

Six Ways To Supercharge Your Service Standards & Value

Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]

Opinion

by B&T Magazine

B&T Magazine
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
  • Marketing

ACTIV Brand Management Strikes New Partnership With Nine’s The Block

Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]

VERSA Expands Into India
  • Advertising

VERSA Expands Into India

World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
  • Technology

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years

Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]

Thinksmart Marketing Executes Campaign From Hot Air Balloon
  • Media

Thinksmart Marketing Executes Campaign From Hot Air Balloon

Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
  • Marketing
  • Technology

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend

Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]

Are We Ready For The Future Customer?
  • Opinion

Are We Ready For The Future Customer?

All B&T will say on the "future customer" is we hope they're less "Karen from Bunnings" or Woolies' aisle Fight Club.

Opinion

by B&T Magazine

B&T Magazine
Akcelo Appointed By VentureCrowd For Marketing Transformation Program
  • Advertising

Akcelo Appointed By VentureCrowd For Marketing Transformation Program

Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]

The PR Hub Announces New Hires & Client Wins
  • Media

The PR Hub Announces New Hires & Client Wins

Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]

Global Indie Creative Agency Crowd Launches In Australia
  • Advertising

Global Indie Creative Agency Crowd Launches In Australia

Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydney, with immediate effect. The new office will be led by Vinnie Romano, Crowd’s Global Chief Commercial Officer, with his remit covering Australia and the wider APAC region. The announcement follows Crowd’s September launch of Crowd Spain in Madrid and […]