“A Sick Joke!” Italian Soccer League Forced To Apologise For Using Monkeys In Anti-Racism Campaign

“A Sick Joke!” Italian Soccer League Forced To Apologise For Using Monkeys In Anti-Racism Campaign
SHARE
THIS



Italy’s top football league, Serie A, has gone (further) into damage control after an anti-racism campaign was labelled as racist.

The nation’s top league has been plagued by racist fans that regularly taunt players of African or middle eastern origin.

Calling it a “serious problem”, the game’s officials launched a “No To Racism” campaign that, rather awkwardly, used three monkeys in the imagery.

Players of African origin are often likened to monkeys by racists in Italy’s football stadiums.

And the campaign has been widely criticised by football clubs and discriminatory groups.

Anti-discriminatory body Fare said: “Once again Italian football leaves the world speechless. It’s difficult to see what Serie A was thinking.

“In a country in which the authorities fail to deal with racism week after week, Serie A have launched a campaign that looks like a sick joke.

“These creations are an outrage; they will be counter-productive and continue the dehumanisation of people of African heritage. It is time for the progressive clubs in the league to make their voice heard,” Fare said in a statement.

In a statement to Serie A’s CEO, Luigi De Siervo, expressed his “sincere apologies for the artwork” and said he realised it was “inappropriate”.

However, the artist behind the campaign, Simone Fugazzotto, defended his work saying “we are all monkeys”.

Fugazzotto, who always uses monkeys in his work, added: “For an artist there is nothing more important than trying to change the perception of things through his own work.

“I decided to portray monkeys to talk about racism because they are the metaphor for human beings. Last year I was at the stadium to see Inter v Napoli [a match in which Napoli defender Kalidou Koulibaly was racially abused] and I felt humiliated, everyone was shouting ‘monkey’ at Koulibaly, a player I respect.

“I’ve always been painting monkeys for five to six years, so I thought I’d make this work to teach that we’re all apes, I made the western monkey with blue and white eyes, the Asian monkey with almond-shaped eyes and the black monkey positioned in the centre, where everything comes from. The monkey becomes the spark to teach everyone that there is no difference, there is no man or monkey, we are all alike. If anything we are all monkeys.”

Anti-discrimination body Kick It Out added: “Serie A’s use of monkeys in their anti-racism campaign is completely inappropriate, undermines any positive intent and will be counter-productive. We hope that the league reviews and replaces their campaign graphics.”

 

Please login with linkedin to comment

Ad campaigns racism Serie A

Latest News

Moscow, Russia - September 8, 2019: Close up view of Jeep Grand Cherokee wheel with Goodyear Wrangler tubeless tire
  • Uncategorised

Chief Of Cherokee Nation Calls For Jeep To Retire Vehicle Name: “It’s Time”

The Cherokee Nation has called for Jeep to rebrand its 4WD models that have used the name of the nation for more than 45 years, with Chief Chuck Hoskin, Jr. saying “it does not honor us by having our name plastered on the side of a car”. Speaking to US-based Car and Driver magazine, Hoskin […]

by B&T Magazine

B&T Magazine
Women’s Lifestyle Media Company The Grace Tales Acquired By AllBright
  • Media

Women’s Lifestyle Media Company The Grace Tales Acquired By AllBright

The Grace Tales, an Australian media platform aimed at inspiring and entertaining mothers, has been acquired by the women’s-only network AllBright, headquartered in the UK. Georgie Abay (pictured), former deputy editor at Australian VOGUE founded The Grace Tales in 2013. The announcement comes just before International Women’s Day on March 8. AllBright was co-founded in 2018 […]

Martech Myths: Why Most Organisations Waste Ninety-Five Per Cent Of Their Software Capabilities
  • Marketing

Martech Myths: Why Most Organisations Waste Ninety-Five Per Cent Of Their Software Capabilities

In this opinion piece, Ben Shapiro, founder and Managing Director of CX and MarTech company Triggerfish, reflects on how companies can better utilise software capabilities. Marketing is quickly becoming one of the most technology-dependant functions of a business, so much so it’s given rise to the highly specialised function of MarTech, now worth a reported  $121.5 billion worldwide. What is MarTech? Put simply, it’s the blending of […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.