JW Marriott Auckland has appointed SHOWPONI to lead strategic public relations and integrated brand activity across New Zealand and Australia.
As JW Marriott Auckland’s strategic PR partner, SHOWPONI’s remit will include always-on media relations across New Zealand and Australia, seasonal campaigns, integrated brand activations, media hosting, strategic partnerships and collaborations, and an on-the-ground press office function.
Late last year JW Marriott Auckland was recognised as Best Luxury Hotel at the HM Awards (Hotel & Accommodation Excellence Awards). The property ‘s leadership was also recognised with general manager Girish Talreja named New Zealand General Manager of the Year, alongside accolades for revenue management and sales.
The recent opening of the New Zealand International Convention Centre (NZICC) in the city centre, alongside an expanded calendar of major sporting and entertainment events at Eden Park, is expected to further strengthen Auckland’s global appeal and drive increased international visitation, business events and economic activity across the region.
Against this backdrop, JW Marriott Auckland continues to play a key role in welcoming high-value leisure and corporate travellers, supporting the city’s reputation as a luxury and business destination in the Asia-Pacific region.
“New Zealand’s luxury travel sector is entering an exciting new phase, and JW Marriott Auckland is proud to be part of that continued momentum,” said Lori Collins, director of sales and marketing at JW Marriott Auckland.
“As we look ahead, our focus remains on further strengthening our position within the luxury market while creating meaningful connections with our guests. SHOWPONI demonstrated a strong understanding of our brand and the opportunity ahead, making them a natural partner to support this next stage of growth.”
“JW Marriott Auckland is setting a new benchmark for luxury in New Zealand, at a time when the market is experiencing renewed confidence and growth. There is a clear opportunity to build on this momentum and further strengthen the hotel’s position as one of the country’s leading luxury destinations,” said Gordy Bayne, CEO of SHOWPONI.
“Our focus will be on delivering integrated brand activity that brings the JW Marriott experience to life, building meaningful connections with key audiences and further elevating the hotel’s profile across New Zealand, Australia and key international markets.”
