Shopper Media Group has announced it has rebranded to Shopper.
The rebrand aims to reflect the company’s journey from an emerging disruptor to an established leader within the retail OOH category.
Shopper’s out-of-home advertising screens are positioned in shopping centres across Australia and enable advertisers to engage with customers while they are in familiar, local surroundings and in a shopping mindset. Screens are strategically placed to showcase brands’ advantage right where millions of Australians turn into customers.
Shopper’s CEO, Ben Walker, said: “Our rebrand and new positioning ‘closer to customers’ demonstrates our power as a valued partner and our capacity to unite brands and shopping centres with their customers.
“Through the strength of our national network and our ability to connect with shoppers at scale we will continue advocating for retail OOH and accelerating change that drives growth for the category.
“The shift from Shopper Media Group to Shopper encapsulates our pride and confidence in what we have achieved and our vision to explore new and exciting ways to further leverage technology and connect with audiences where they live, make life decisions and become customers
“Our fresh new look and feel is inspired by the audiences we represent. The Shopper brand is approachable yet powerful, and a colourful new palette reflects the energy and vibrancy of Australian local communities.
“The name Shopper captures our position of being up close to customers where and when it matters most for brands: in their communities, at their local shopping centres, where everyday life happens and buying decisions are made.
“Our positioning, ‘Closer to Customers’, talks to how we connect brands where audiences are actively seeking out products and services to meet their needs.
“Shopper leverages the power of local, at scale with over 400+ shopping centres – and more to be announced throughout 2021. We are passionate about our retail specialisation continuing to disrupt the dynamic retail OOH category and offer high impact, dynamic, brand-safe media solutions for our advertisers.”
