B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Shopper Media Group Rebrands To Shopper
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Shopper Media Group Rebrands To Shopper
MarketingMedia

Shopper Media Group Rebrands To Shopper

Jane Morey
Published on: 20th July 2021 at 4:19 PM
Jane Morey
Share
2 Min Read
SHARE

Shopper Media Group has announced it has rebranded to Shopper.

The rebrand aims to reflect the company’s journey from an emerging disruptor to an established leader within the retail OOH category.

Shopper’s out-of-home advertising screens are positioned in shopping centres across Australia and enable advertisers to engage with customers while they are in familiar, local surroundings and in a shopping mindset. Screens are strategically placed to showcase brands’ advantage right where millions of Australians turn into customers.

Shopper’s CEO, Ben Walker, said: “Our rebrand and new positioning ‘closer to customers’ demonstrates our power as a valued partner and our capacity to unite brands and shopping centres with their customers.

“Through the strength of our national network and our ability to connect with shoppers at scale we will continue advocating for retail OOH and accelerating change that drives growth for the category.

“The shift from Shopper Media Group to Shopper encapsulates our pride and confidence in what we have achieved and our vision to explore new and exciting ways to further leverage technology and connect with audiences where they live, make life decisions and become customers

“Our fresh new look and feel is inspired by the audiences we represent. The Shopper brand is approachable yet powerful, and a colourful new palette reflects the energy and vibrancy of Australian local communities.

“The name Shopper captures our position of being up close to customers where and when it matters most for brands: in their communities, at their local shopping centres, where everyday life happens and buying decisions are made.

“Our positioning, ‘Closer to Customers’, talks to how we connect brands where audiences are actively seeking out products and services to meet their needs.

“Shopper leverages the power of local, at scale with over 400+ shopping centres – and more to be announced throughout 2021. We are passionate about our retail specialisation continuing to disrupt the dynamic retail OOH category and offer high impact, dynamic, brand-safe media solutions for our advertisers.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ben walker, shopper, Shopper Media, Shopper Media Group
Share
By Jane Morey
Follow:
morey media is a boutique full-service communications agency that is focused on developing commercial opportunities and brand partnerships as well as delivering newsworthy content about our clients to the media and other associated touch points. morey media was founded by Jane Morey in 2007, and has grown through business referrals ensuring we work with clients who understand and believe in the power of PR. As a result morey media enjoys close working relationships with all its clients drawing on our respective expertise to deliver consumer and corporate brand pr that is both creative and strategic.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?