Shopper Media Achieves The Highest Offline Media Growth

Shopper Media Achieves The Highest Offline Media Growth
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



According to the latest SMI* data, Shopper Media reported the third-highest growth of any media company in real dollar terms after tech players Google and Facebook.

Shopper Media has achieved this result despite the industry decline of more than five per cent on average across all media categories of television, print, online magazines, radio and out-of-home.

Tech giant Google secured the top spot as the fastest organically growing media group with a $33.5 million year-on-year increase, followed by Facebook at $15.9 million. Shopper Media Group ranked third at more than $8.2 million – reflective of a staggering 78 per cent growth within the business.

Ben Walker, CEO of Shopper Media said: “The fantastic result can be credited to the company’s ability to offer rich customer data and insights that are visually illustrated in the Shopper Ai platform, allowing mass personalisation across its 100% digital inventory.

“Rich data, fuelled by our MIST WiFi and Shopper Ai platforms, allows brands to accurately target their audience based on demographic and psychographic characteristics and purchase behaviours, delivering personalisation at scale.”

Shopper Media currently boasts a portfolio of more than 350 retail centres, reaching key CBD and local communities and more than 10.8 million unique Australian shoppers each month.

Ben Walker said: “Our data platforms enable us to operate like an online media company, however we have physical assets that can’t be skipped, turned off or blocked at the point of purchase.

“We look forward to ongoing growth in 2020 and continuing to deliver highly relevant and contextual campaigns with our agency partners and clients.”

 

 

Please login with linkedin to comment

Shopper Media

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]