Shopper Media Achieves The Highest Offline Media Growth

Shopper Media Achieves The Highest Offline Media Growth
B&T Magazine
Edited by B&T Magazine



According to the latest SMI* data, Shopper Media reported the third-highest growth of any media company in real dollar terms after tech players Google and Facebook.

Shopper Media has achieved this result despite the industry decline of more than five per cent on average across all media categories of television, print, online magazines, radio and out-of-home.

Tech giant Google secured the top spot as the fastest organically growing media group with a $33.5 million year-on-year increase, followed by Facebook at $15.9 million. Shopper Media Group ranked third at more than $8.2 million – reflective of a staggering 78 per cent growth within the business.

Ben Walker, CEO of Shopper Media said: “The fantastic result can be credited to the company’s ability to offer rich customer data and insights that are visually illustrated in the Shopper Ai platform, allowing mass personalisation across its 100% digital inventory.

“Rich data, fuelled by our MIST WiFi and Shopper Ai platforms, allows brands to accurately target their audience based on demographic and psychographic characteristics and purchase behaviours, delivering personalisation at scale.”

Shopper Media currently boasts a portfolio of more than 350 retail centres, reaching key CBD and local communities and more than 10.8 million unique Australian shoppers each month.

Ben Walker said: “Our data platforms enable us to operate like an online media company, however we have physical assets that can’t be skipped, turned off or blocked at the point of purchase.

“We look forward to ongoing growth in 2020 and continuing to deliver highly relevant and contextual campaigns with our agency partners and clients.”

 

 




Please login with linkedin to comment

Shopper Media

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]