We are currently in the midst of what many are calling a ‘sex recession’.
Well aware of its sexually deprived consumers, Trojan Condoms has launched a new campaign aimed at encouraging a bit of self-love.
Rather than texting your ex late at night, Trojan is instead encouraging users to direct message the company an eggplant emoji.
In return, lonely users receive either some lube or a vibrator completely free.
Unfortunately for Australians, the giveaway appears to be for Americans only.
— Trojan Brand Condoms (@TrojanCondoms) April 7, 2020
72andSunny New York is behind the campaign.
The firm’s creative director Peter Hughes said: “Trojan is all about helping people explore this big sexy world, even when your big sexy world is confined to your house.
“We knew as the weeks in quarantine crept on across the country, temptation for physical affection—even from an ex!—wouldn’t be far behind. ‘Sext Us Instead’ is a reminder to stay home, it might be difficult and tempting, but it’s for the good of everyone. Trojan’s there to make this time alone more enjoyable. After all, you are your safest (and best) sex partner right now.”
Trojan is also creating a ‘self-love playlist’ as part of the campaign “so we can all self-love together”.
Don’t sext your ex. Stay home and self-love with the help of self-love playlist. Send us your favorite self-love songs and we’ll add the best so we can all self-love together https://t.co/zDbHRZ17Gh pic.twitter.com/pdCM8kb2kE
— Trojan Brand Condoms (@TrojanCondoms) April 7, 2020
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