Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’

Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



A Scottish camper has called out a sexist ad hosted on platform Amazon after it advertised a pop out tent as ‘easy for women to put up’.

The advert showed an image of a group of women struggling to put up a tent, with text reading “no need to build, just throw in the air, the tent will stand up.”

“Women can easily get it done.”

The ad was spotted by Eve Gilmour, a bus driver from Edinburgh and keen camper.

After she saw the ad, she posted the question “can you see your blatant sexism in your ad?” under the listing. She was then told by an anonymous commenter to “get a life”.

Gilmour told Edinburgh Live, “The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.”

“This company has gone to the bottom of my list now. I’ll make sure I’m not buying from them, I’ll probably try and shop local to be honest.”

“I tweeted Amazon, put it on their Facebook page, but I’ve not had a response. I tagged them in a tweet and said: are you going to do anything about this blatant sexism?”

“I think Amazon should definitely have a team that takes a look at the advertising of the products before they’re listed.”

“For a big company like Amazon, that’s very poor that it’s got past them.”

An Amazon spokesperson told the publication that the advert had been removed.

Please login with linkedin to comment

Amazon

Latest News

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]

Opinion

by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]