Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’

Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’
B&T Magazine
Edited by B&T Magazine



A Scottish camper has called out a sexist ad hosted on platform Amazon after it advertised a pop out tent as ‘easy for women to put up’.

The advert showed an image of a group of women struggling to put up a tent, with text reading “no need to build, just throw in the air, the tent will stand up.”

“Women can easily get it done.”

The ad was spotted by Eve Gilmour, a bus driver from Edinburgh and keen camper.

After she saw the ad, she posted the question “can you see your blatant sexism in your ad?” under the listing. She was then told by an anonymous commenter to “get a life”.

Gilmour told Edinburgh Live, “The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.”

“This company has gone to the bottom of my list now. I’ll make sure I’m not buying from them, I’ll probably try and shop local to be honest.”

“I tweeted Amazon, put it on their Facebook page, but I’ve not had a response. I tagged them in a tweet and said: are you going to do anything about this blatant sexism?”

“I think Amazon should definitely have a team that takes a look at the advertising of the products before they’re listed.”

“For a big company like Amazon, that’s very poor that it’s got past them.”

An Amazon spokesperson told the publication that the advert had been removed.




Please login with linkedin to comment

Amazon

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]