A Scottish camper has called out a sexist ad hosted on platform Amazon after it advertised a pop out tent as ‘easy for women to put up’.
The advert showed an image of a group of women struggling to put up a tent, with text reading “no need to build, just throw in the air, the tent will stand up.”
“Women can easily get it done.”
The ad was spotted by Eve Gilmour, a bus driver from Edinburgh and keen camper.
After she saw the ad, she posted the question “can you see your blatant sexism in your ad?” under the listing. She was then told by an anonymous commenter to “get a life”.
Gilmour told Edinburgh Live, “The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.”
“This company has gone to the bottom of my list now. I’ll make sure I’m not buying from them, I’ll probably try and shop local to be honest.”
“I tweeted Amazon, put it on their Facebook page, but I’ve not had a response. I tagged them in a tweet and said: are you going to do anything about this blatant sexism?”
— Eve Gilmour (@eviegilmo) April 11, 2021
“I think Amazon should definitely have a team that takes a look at the advertising of the products before they’re listed.”
“For a big company like Amazon, that’s very poor that it’s got past them.”
An Amazon spokesperson told the publication that the advert had been removed.
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