“Ménage à Moi!” Sex Lube K-Y Celebrates National Masturbation Month (Yes, Apparently That’s Now A Thing)
Are you regularly referred to as the “office wanker”? Well, there’s nothing to be ashamed of this month, with May apparently National Masturbation Month. Well, in the US anyway.
And to celebrate, lube brand K-Y has unveiled a poster campaign in New York that celebrates all things onanism and female sexuality.
The OOH initiative features witty slogans painted around the local boroughs of the East Village, Bushwick and Williamsburg in New York City.
The campaign’s mission statement includes this wonderful ode to self love.
“Cheers to all who ménage à moi, paddle the pink canoe, and butter their own muffin. Hooray for double-clicking your mouse and beating your own bush. Hats off to auditioning the finger puppets, patting the cat, and slapping the oyster. A toast to all of us who jill off, hands-solo, finger cardio, one-night hand, self-stroke and poke, and stir that honey pot. Here’s to getting busy solo or together. However you polish your pearl – good for you! Let’s give ourselves a hand. It’s Masturbation Month. K-Y.”
The campaign’s the work of New York design agency Elephant.
In a statement, an Elephant spokesperson said of the campaign: “It’s 2021, and society is done with the male gaze. It’s high-time we do more to champion the female one, especially when it comes to sexual wellness.
“While stigma keeps the topic taboo in the mainstream, the only visibility masturbation gets in pop culture is through ‘bro’ comedy. Until now,” the statement read.
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