B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder
Media

Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder

Staff Writers
Published on: 18th July 2018 at 12:46 PM
Staff Writers
Share
3 Min Read
SHARE

A host and the executive producer of Seven’s Sunrise have both issued apologies to the ABC after it was accused of stealing footage from the public broadcaster’s 4 Corners program.

ABC reporter Mark Willacy yesterday called out Sunrise on Twitter for using footage from the Four Corners special on the recent Thailand cave rescue without attributing it properly.

Channel 7 has ripped off all of our @4corners interviews…no attribution…and no shame https://t.co/bI5wvQ1qFX

— Mark Willacy (@markwillacy) July 17, 2018

B&T understands Sunrise’s on-screen graphics erroneously covered the ABC watermark in an early cross yesterday, and was corrected for all subsequent crosses.

However, that didn’t stop ABC employees from putting their own two cents in about Sunrise’s error, forcing EP Michael Pell to go on the defensive.

It seems to be becoming accepted practice. They should be ashamed.

— Juanita Phillips (@Juanita_Phillip) July 17, 2018

It’s not acceptable. It was an error.

— Michael Pell (@MichaelPell) July 17, 2018

Theft is intentional. This was not. It was corrected this morning. We move on.

— Michael Pell (@MichaelPell) July 17, 2018

Even respected Fairfax investigative journo Kate McLymont had something to say about it.

“Daily Mail of TV” possibly worst insult ever. It was a genuine error. Supers covered  ABC watermark. Corrected on air and I’ve apologised to all. Won’t be happening again. Our policy remains – full attribution.

— Michael Pell (@MichaelPell) July 17, 2018

Pell wasn’t the only one from the Sunrise team to apologise for the blunder, with news presenter Edwina Bartholomew (pictured above) also taking to Twitter.

Our use of @4corners#ThaiCave  special without attribution was unacceptable. I raised concerns yesterday morning that there was no watermark on screen. This mistake was fixed but it is still not good enough. @markwillacy and @lucethoughts did extraordinary work. My apologies.

— Edwina Bartholomew (@edwina_b) July 17, 2018

A Seven spokesperson decline to comment further when contacted by B&T.

And while it was brought to B&T’s attention that the ABC used some footage from the BBC in the 4 Corners episode (roughly nine seconds), it was in accordance with the arrangement between the two networks, according to an ABC spokesperson.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 4 Corners, ABC, channel 7, Edwina Bartholomew, Michael Pell, Seven, Sunrise
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?