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B&T > Media > Seven Year Switch Kicks Off With Insults, Awkwardness and Tinder
Media

Seven Year Switch Kicks Off With Insults, Awkwardness and Tinder

Staff Writers
Published on: 16th March 2016 at 12:18 PM
Staff Writers
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2 Min Read

Seven’s newest program, the Seven Year Switch, kicked off to a receptive, albeit awkward, audience of 858,000 last night, coming in seventh behind various news and of course the ever popular My Kitchen Rules.

But the show wasn’t your typical ‘finding-true-love’ reality show you’d normally find on any given channel on any given night. This show actually swaps couples with other partners to see if it can help resolve their struggling relationships.

Genius? Maybe not.

The four couples have a number of issues between them all, from lack of intimacy to being a man-child to being a “bossy bitch”. For a comprehensive rundown on each and every couple, click here.

Twitter also got in on the entertainment, although it seemed people were more sad than elated.

Risky, uncomfortable and awkward #sevenyearswitch @FYI

— J Huey (@janatherealone) August 26, 2015

God this is just sad. #SevenYearSwitch

— Amanda (@ayjaytee15) March 15, 2016

I thought #SevenYearSwitch would entertain my dark passenger like Married at First Sight did. Instead it’s just making me sad. — Tosh Greenslade (@ToshGreenslade) March 15, 2016

Seriously, what a bunch of knobs and drainers. Why go on TV and advertise your broken lives? Zero sympathy. #SevenYearSwitch — Dee Dee Dunleavy (@DeeDeeDunleavy) March 15, 2016

#SevenYearSwitch it’s like watching a train wreck, awkies for everyone involved

— Michaela_Bourke (@Michaela_Bourke) March 15, 2016

I spot a ‘live, love, laugh’ piece of art in that room, never marry anyone who buys something like that, ever #SevenYearSwitch

— Stacey Wren (@RaceyStaceyBB) March 15, 2016

If you’re contemplating going on this program then your relationship is already doomed. Run! #sevenyearswitch

— Rita Panahi (@RitaPanahi) March 15, 2016

Tomorrow everyone introduce your other half as “my experimental partner” in awkward social situations. #SevenYearSwitch

— Matthew Denby (@MrMattDenby) March 15, 2016

Oh well, time will tell if this “therapy” actually works.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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